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Vice President, Membership Development
National Alliance for Care at Home
Application
Details
Posted: 26-Jan-26
Location: Alexandria, VA
Type: Full Time
Salary: $150,000-$165,000 base salary
Categories:
Sales
Salary Details:
This position is classified as a full-time, exempt position with a base salary range of $150,000 and $165,000, along with a highly competitive commission structure designed to reward excellence. Commission rates increase with higher levels of success, providing substantial earning potential for a results-driven, membership-focused leader.
Preferred Education:
Masters
Additional Information:
Hybrid/Remote is allowed.
Are you results-driven with a passion for connecting people to life-changing care? The National Association for Care at Home is seeking a Vice President of Membership Development to lead aggressive membership growth while advancing our mission to improve the lives of those who receive care at home.
This is a role for a sales-minded leader who thrives on challenge, urgency, and purpose. The Vice President of Membership Development will be dedicated to expanding our reach, championing our mission, and ensuring every person who needs care has access to organizations that deliver it. Failure is not an option—the goal is growth, impact, and service.
The Vice President of Membership Development will report to the Chief Operations Officer and is responsible for driving net-new member acquisition, dues revenue growth, and executive-level relationships across the care at home industry (home health, hospice, home care and Medicaid HCBS) and business partner vendors). The role owns the national membership sales strategy and pipeline, and partners cross functionally to ensure a frictionless prospect-to-member journey and measurable ROI for members.
Primary Responsibilities:
Develop and lead a national, data-informed membership growth strategy that expands reach, deepens impact, and drives sustainable revenue.
Translate market insight and member needs into clear, actionable strategies that guide annual planning and long-term growth.
Take full ownership of new member and dues revenue, providing transparent forecasting and meaningful performance insights to executive leadership and the board.
Champion proactive, relationship-driven prospecting efforts, particularly with priority segments and large, complex organizations, to grow enterprise membership.
Build a culture of disciplined, high-integrity sales execution, supported by clear pipelines, reliable forecasting, and strong CRM practices.
Partner closely with the Membership team to strengthen onboarding, engagement, and renewal efforts that reduce churn and increase long-term member value.
Connect member engagement opportunities; events, education, committees, and thought leadership, to clear renewal and growth pathways that demonstrate return on investment.
Collaborate across Marketing, Membership Operations, Events, Education, Finance, and Advocacy to deliver integrated campaigns and compelling enterprise offerings.
Translate policy and advocacy successes into clear, tangible value propositions that resonate with current and prospective members.
Serve as a visible, trusted ambassador for the organization, building relationships, leading executive-level conversations, and representing the association at key industry events.
Other responsibilities as needed.
Required Qualifications:
Bachelor's degree in business, marketing, healthcare administration or related field or relevant work experience + High School diploma. MBA preferred.
10+ years in membership sales/business development with progressive leadership responsibility and a proven track record in B2B enterprise sales.
Association or healthcare sector business development/sales experience.
Expertise in pipeline design, forecasting, conversion optimization, and executive deal management.
Strong financial acumen and data analysis skills, including the ability to interpret trends, dashboard fluency, evaluating ROI, and inform forecasting and pipeline decisions.
Hands-on experience with CRM/AMS (e.g., iMIS, Impexium/reMembers, Salesforce).
Familiarity with the care at home industry (home health, hospice, home care, Medicaid HCBS), healthcare economics, regulatory and payer environments (e.g., CMS payment policies, quality programs).
Executive presence; superb written and verbal skills; negotiation strength and board-facing presentation capability.
Strategic planning, territory/segment prioritization, and value-based selling in complex B2B environments.
Ability to present and influence decision-makers. Demonstrable ability to drive the sales process from planning to closing.
Preferred Skills and Personal Characteristics
A hunter mindset: proactive, independent, and relentless in the pursuit of growth.
Deep passion for improving the lives of seniors through better access to care.
Extensive leadership experience in membership, sales, or business development.
Proven history of exceeding targets in a fast-paced, ever-changing environment.
About Us:
The National Alliance for Care at Home (the Alliance)is the leading authority in transforming care in the home. We represent providers of home care, home health, hospice, palliative care, and other health care services delivered in the home.?The Alliance is an inclusive thought leader, advocate, educator, and convener and a unifying voice for those providing and receiving healthcare through all stages of life.
Compensation & Benefits
This position is classified as a full-time, exempt position with a base salary range of $150,000 and $165,000, along with a highly competitive commission structure designed to reward excellence. Commission rates increase with higher levels of success, providing substantial earning potential for a results-driven, membership-focused leader.
The Alliance offers an excellent benefits package, which includes medical, dental and vision coverage, life insurance, short-and long-term disability plans, retirement, tuition reimbursement, EAP, generous leave and more!
To Apply:
As part of the application process, the Alliance will ask candidates to present an example of a previous business development plan related to membership growth and the associated metrics. Please be prepared to provide this content upon request. Applications will be considered on a rolling basis until the position is filled; however, preference will be given to applications received by the close of business on February 20, 2026. Only those selected for an interview will be contacted. No telephone inquiries, please.
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
The National Alliance for Care at Home is an Equal Opportunity Employer. The organization provides equal employment opportunities to qualified persons without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. If you need assistance or accommodation due to a disability, please reach out to HR.
The Alliance is the largest organization representing, advocating for, educating, and connecting providers of care in the home for millions across the US who depend on that care.
