The B2B Marketing Program Manager is a marketing-oriented, relationship builder who knows how to manage projects and can plan and execute our B2B channel programs with efficiency and with strong attention to detail. Our marketing campaign primarily targets consumers but is also leveraged to support customers choosing paper and paper packaging for their business decisions by connecting and amplifying the campaign messaging through the supply chain. The B2B Marketing Program Manager works on the Industry Outreach team and will specifically support and help build two programs/initiatives. Having a foundation in B2B marketing strategy is important as you will be translating, building, and growing a channel program that will be directly linked to the
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