Principal Functions: Works collaboratively with WEF program teams on key products to establish positioning, identify target audiences, and develop marketing plans with specific objectives across priority channels and segments for WEF programs. Develops and manages the execution of marketing strategies, leveraging a broad spectrum of channels - digital marketing, social media, paid media, direct mail, events, advertising, and sponsorships, while collaborating with team members on the timely execution of project deliverables in support of the WEF Strategic Business Plan. Works cross-functionally with business teams to ensure campaign workflow from inception to completion, including the tracking of campaign deliverables and fostering
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