POSITION SUMMARY

The North Carolina Symphony is seeking an enthusiastic team member to be part of our wonderful organization! The Marketing Data Analyst is a vital member of the Marketing & Audience Development Department and is responsible for providing consultative work requiring technical knowledge of marketing, sales, and promotional data. Responsibilities include gathering and analyzing patron transactional and engagement data to inform marketing strategies that reach ticket sales goals and develop audiences.

MAJOR RESPONSIBILITIES

• • Working knowledge of marketing concepts and procedures
  • Ability to analyze and interpret marketing and sales data to draw valid conclusions to inform marketing strategies
  • Ability to gather pertinent data from a variety of sources and to present it orally or in various written formats
  • Ability to deal successfully with a wide variety of people including stakeholders, staff, media ,and the general public

POSITION/PHYSICAL REQUIREMENTS:

• Must be able to work Monday through Friday, 8:30am-5:00pm, and occasional evenings and weekends
• Must have a valid driver’s license issued from within the United States or be able to obtain one within 90 days of employment

CANDIDATE REQUIREMENTS:

• Demonstrated experience performing marketing, communications and engagement strategies
• Demonstrated experience interpreting patron behavioral trends to build new audiences
• Demonstrated experience monitoring marketing campaign performance
• Demonstrated experience conducting A/B testing to optimize marketing efforts
• Demonstrated experience identifying and defining key performance indicators (KPIs)
• Demonstrated experience recommending target audiences for promotional marketing campaigns
• Demonstrated experience collaborating across departments to increase patron loyalty
• Proficiency in Word, Excel, Outlook, and PowerPoint; experience with patron databases.

MANAGEMENT PREFERENCES:

• Working knowledge of marketing concepts and procedures
• Skilled in analyzing and interpreting marketing and sales data to draw valid conclusions to advise marketing strategies
• Experience gathering pertinent data from a variety of sources and to present it orally or in various written formats
• Excellent interpersonal, verbal, and written communication skills
• Ability to engage successfully with a wide variety of people including stakeholders, staff, media, and the general public

MINIMUM EDUCATION AND EXPERIENCE REQUIRMENTS

Some state job postings say you can qualify by an “equivalent combination of education and experience.” If that language appears below, then you may qualify through EITHER years of education OR years of directly related experience, OR a combination of both. See oshr.nc.gov/experience-guide for details.

Minimum Education and Experience:

Bachelor’s degree in marketing, business administration, crop science, animal science, horticulture, home economics
OR
related area of assignment from an appropriately accredited institution
AND
two years of experience in the related field
OR
an equivalent combination of education and experience.

Because driving between worksites and to various locations may be a central function of the position, administrative staff must maintain a valid driver’s license and have reliable transportation.

TO APPLY

Applications will only be accepted via the link below:

https://www.governmentjobs.com/careers/northcarolina/jobs/4921155/marketing-data-analyst

Application Deadline: Tuesday, July 22, 2025

No phone calls please. 

About North Carolina Symphony

Founded in 1932, the North Carolina Symphony (NCS) is a vital and honored component of North Carolina’s cultural life. Each year, more than 300 concerts, education programs, and community engagement offerings reach adults and schoolchildren in all 100 North Carolina counties—in communities large and small, and in concert halls, auditoriums, gymnasiums, restaurants, clubs, and outdoor settings. The Symphony’s full-time professional musicians perform under the artistic leadership of Music Director Carlos Miguel Prieto. The NCS is proud to expand access to audiences around the globe through concerts and educational offerings available through the digital space. NCS is an equal opportunity employer that maintains a policy of nondiscrimination with respect to all employees and applicants for employment including hiring, promotion, layoff, termination, rates of pay, selection for training, and recruitment. All considerations are administered without regard to race, color, religion, sexual orientation, national origin, gender, age, disability, or veteran status. Employment decisions, subject to the legitimate business requirements of NCS, are based solely on the individual’s qualificat...ions, merit, experience, and performance. NCS is proud to be a partner orchestra of the National Alliance for Audition Support. NCS’s state headquarters venue is the spectacular Meymandi Concert Hall at the Duke Energy Center for the Performing Arts in downtown Raleigh. The Symphony’s service across the state includes series in Chapel Hill, Wilmington, New Bern, Southern Pines, and Fayetteville, as well as the Summerfest series at its summer home, the outdoor Koka Booth Amphitheatre in Cary. NCS brings some of the world’s greatest talents to North Carolina and embraces home-state artists from classical musicians to bluegrass bands, creating live music experiences distinctive to North Carolina. NCS is dedicated to giving voice to new art and has presented more than 50 U.S. or world premieres in its history. Committed to engaging students of all ages across North Carolina, NCS leads one of the most extensive education programs of any symphony orchestra in the country—serving over 100,000 students each year. In alignment with the curriculum set by the North Carolina Department of Public Instruction, the Symphony provides training and resources for teachers, sends small ensembles into classrooms, and presents full-orchestra in-person and online Education Concerts that bring the fundamentals of music to life. Music Discovery for preschoolers combines music with storytelling, and at the middle and high school levels, students have opportunities to work directly with NCS artists and perform for NCS audiences. The first state-supported symphony in the country, NCS performs under the auspices of the North Carolina Department of Natural and Cultural Resources, D. Reid Wilson, Secretary. To learn more, visit ncsymphony.org.

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