Reports to: Artistic Producer for General Management & Marketing
Department: Marketing
Status: Full-Time, Exempt
Compensation: $50,000 – $60,000 annually, plus benefits

Position Summary

The Sales & Audience Development Manager   contributes to the successful execution of all earned revenue strategies from ticket sales at George Street Playhouse. This key position supports the development and execution of single ticket, subscription, group sales, and institutional ticketing strategies in collaboration with the Artistic Producer and Marketing team. The Sales and Audience Development Manager blends aggressive sales tactics with community engagement and institutional outreach to expand GSP’s audience base, increase revenue, and deepen community relationships.

The ideal candidate is a sales-focused strategist and relationship builder, highly collaborative, data-driven, and passionate about live theatre and equitable access.

Key Responsibilities

Revenue & Ticket Sales Leadership

• Provide critical support to the Marketing department in all earned revenue activities related to ticket sales, including subscription, single tickets, group sales, institutional clients, and student matinees.
• Develop and implement targeted outbound sales campaigns to increase attendance and revenue including oversight of outbound phone campaigns
• Create and manage promotional offers to maximize sales across various audience segments.
• Set, track, and report on annual revenue goals and attendance benchmarks.
• Serve as the concierge-level point of contact for board members, major donors, and community stakeholders arranging ticketing.

Audience Development & Community Access

• Identify and cultivate new and underrepresented audience segments through partnerships, mission-aligned programming, and outreach.
• Support audience segmentation and database analysis to inform targeted communications and offers.
• Collaborate with the Marketing team to design and implement campaigns focused on acquisition, retention, and lifecycle value.
• Partner with schools, youth organizations, and educational leaders to grow student matinee attendance.
• Promote access to performances with ASL, audio description, open captioning, and relaxed performances.

Cross-Departmental Collaboration

• Collaborate closely with Patron Services to ensure smooth ticket fulfillment, customer satisfaction, and front-of-house coordination.
• Work with Development to align group and community partnerships with donor engagement strategies.
• Coordinate with Production and Education departments to support performance logistics and school engagement.

Strategic Partnerships & Community Engagement

• Build long-term relationships with schools, cultural institutions, corporations, senior centers, and tourism partners.
• Design customized group sales and engagement packages tailored to organizational partners.
• Represent GSP at public and industry events, community fairs, and promotional activations.

Management of Matinee Performances

• Serve as the primary liaison for all student matinee bookings and school partnerships.
• Serve as the primary liaison for all matinee bookings for seniors and veterans.
• Oversee outreach, marketing materials, ticketing, and onsite support for student performances.

Sales Data Management & Reporting

• Maintain accurate records of sales performance, outreach, and engagement activity in Tessitura.
• Monitor and report weekly on sales pipeline, conversion rates, audience trends, and performance against goals.
• Provide data-informed feedback to inform departmental strategies and improve outcomes.

Qualifications

• 3–5 years of experience in sales, marketing, or audience development, preferably in a performing arts or cultural institution
• Demonstrated success in meeting or exceeding revenue goals
• Strong organizational and project management skills; able to manage multiple priorities in a fast-paced environment
• Excellent written and verbal communication skills
• Familiarity with customer relationship database systems (Tessitura preferred) and sales reporting tools
• Ability to work collaboratively and diplomatically with diverse constituencies including donors, staff, artists, board members, and the public
• Passion for the performing arts or nonprofit work
• Availability for evening and weekend work, including during performances and special events.

The standard office schedule is Monday - Friday, 10:00 AM - 6:00 PM. Evening and weekend hours are required for events, performances, and special activities. Regular attendance is expected at:

• All company “Meet and Greet” events
• Dress rehearsal or one preview performance of each production
• Opening Night activities and major fundraising events

About George Street Playhouse

Founded in 1974, GSP has been a driving force in Central New Jersey’s cultural renaissance, presenting groundbreaking new works, reimagined classics, and impactful educational initiatives. Residing in the state-of-the-art New Brunswick Performing Arts Center, GSP is committed to creating transformative experiences through live theater. With over 70 new works produced and a reputation for developing shows that reach Broadway and beyond, GSP continues to captivate audiences with thought-provoking stories and world-class performances. With the recent retirement of GSP’s long-time Artistic Director, the organization’s artistic course is being led by an Artistic Triumvirate who are reimagining the organization’s mission and vision through a new and different lens. The mission of George Street Playhouse is to enrich people’s lives by producing world-class theatre. To accomplish our mission, we seek to produce the highest quality of intellectually and emotionally challenging new works, re-imagined classics, and educational programs that speak with relevance to society; to serve as a vital cultural institution in New Jersey and a creative force nationally; to positively shape and be... shaped by the diverse character of our community; and, to create a nurturing home for the highest level of professionals in the arts. Our vision is, “Creating the next generation of trailblazing new works.” GSP has a commitment to company culture that leads with relentless curiosity, limitless imagination and kindness and is welcoming and inclusive, focused on creative innovation and empowerment, and driven by accountability and fun. We build our strength on trust, diversity and the authentic expression of each individual. GSP is now in the second year of its “Bridge to the Future” strategic plan, an ambitious endeavor that will secure its artistic and financial future, ensuring GSP’s legacy and influence for generations to come.

Show more

Show less

Connections working at George Street Playhouse