Content Manager

Reports to: Director of Marketing

Remote/Hybrid Schedule: Regular work hours are 9:00am–5:30pm. Schedule may include evenings and weekends for performances, events, and campaign launches, with flexibility as needed.  Minimum three days per week in office.

Office location: Miami City Ballet, 2200 Liberty Ave Miami Beach

Exemption Status: Full time, exempt

Salary Range: $63k - $68k

ABOUT MIAMI CITY BALLET

At Miami City Ballet, we recognize that our most important assets are our employees who possess and believe in living out the following values to deliver on our promise.  If you’re passionate about arts and the role it plays in elevating and enriching lives through the following values, we want you on our team.

• AUTHENTICALLY MIAMI – We are energetic, diverse, dynamic, and welcoming
• CURAGEOUSLY COLLABORATIVE – We are part of the communities we serve. We value each person’s contribution and collectively solve problems because our greatest achievements come when we band together.
• DRIVEN BY EXCELLENCE – Relentless dedication to getting better every day, onstage and off. We care deeply about the caliber of our work, and we won’t settle for less.

Miami City Ballet seeks to develop and nurture its diversity. Miami City Ballet is committed to maintaining an inclusive community that recognizes and values the inherent worth and dignity of every person; fosters tolerance, sensitivity, understanding, and mutual respect. Miami City Ballet is an EEO employer fully committed to achieving a diverse workforce.  All individuals, including minorities, women, individuals with disabilities, and protected veterans are encouraged to apply.

THE ROLE

The Content Manager is responsible for leading and executing email marketing and social media strategy for Miami City Ballet. Reporting to the Director of Marketing, this role plays a key part in driving audience engagement, ticket sales, and brand storytelling across digital channels.

This is a highly collaborative role that combines strategy, execution, and production. The Content Manager owns the social media program end-to-end and serves as a primary lead in the execution of email marketing campaigns, working in close partnership with the Director of Marketing.

The Director of Marketing leads overall digital campaign strategy, email marketing architecture, segmentation, and brand voice. The Content Manager supports and partners deeply in this work, helping build, execute, and optimize email campaigns while also independently managing social strategy and day-to-day content execution.

This role is supported by a Marketing and PR Coordinator who supports campaign execution, scheduling, asset management, and production tasks across email and social channels.

The ideal candidate is a highly organized, digitally fluent marketer with strong experience in both email and social media, who is comfortable working in a shared execution environment and balancing strategy with hands-on production.

ESSENTIAL DUTIES & RESPONSIBILITIES

Email Marketing (Shared Execution with Director of Marketing)

• Collaborate closely with the Director of Marketing on the execution of email campaigns from planning through deployment
• Build, test, and deploy email campaigns for performances, subscriptions, donor communications, and special events
• Translate campaign strategy and segmentation frameworks into fully executed email builds
• Support email copy development, with Director of Marketing leading voice, tone, and final messaging direction
• Ensure accuracy, rendering quality, and optimization across devices and platforms
• Manage email production timelines, QA, and deployment schedules in coordination with the Director of Marketing and Marketing Coordinator
• Contribute to reporting and performance analysis, supporting optimization recommendations

Social Media Strategy & Management (Primary Ownership)

• Own social media strategy, content planning, and publishing across all platforms
• Develop and maintain monthly and seasonal social content calendars aligned with campaign priorities
• Lead day-to-day social publishing, scheduling, and community content execution
• Collaborate with internal teams and external creatives to develop social-first content aligned with campaigns
• Ensure consistency of brand voice, tone, and visual storytelling across platforms
• Monitor engagement and performance metrics and optimize content strategy accordingly
• Stay current on platform trends and recommend new approaches and content ideas

Content Coordination & Team Management

• Support Marketing Coordinator, providing direction on execution, scheduling, asset organization, and production workflows
• Oversee content calendars, asset tracking systems, and publishing schedules across email and social
• Coordinate cross-departmental input and approvals for campaign delivery
• Ensure all content aligns with brand standards and organizational guidelines
• Support the Director of Marketing in maintaining campaign structure, timelines, and executional clarity

QUALIFICATIONS

Essential

• 3–5 years of experience in email marketing, social media management, or digital content roles
• Hands-on experience building and executing email campaigns within an email marketing platform or CRM
• Strong experience managing social media accounts at a brand or organizational level
• Excellent attention to detail, organization, and project management skills
• Strong writing and editing skills (particularly for email content)
• Understanding of segmentation, audience targeting, and campaign execution workflows
• Experience working in collaborative marketing environments with shared ownership of execution
• Ability to manage multiple deadlines and prioritize in a fast-paced environment
• Interest in performing arts, entertainment, or cultural organizations

Desirable

• Experience with email marketing and CRM platforms, especially Wordfly
• Experience with social media scheduling and analytics tools
• Familiarity with basic design or content tools (Canva, Adobe Suite, etc.)
• Bilingual abilities a plus

This job description reflects the general scope of the role and is not intended to be exhaustive. Responsibilities may evolve based on organizational needs.

 TO APPLY

Please submit:

• Resume
• Cover letter outlining relevant experience
• Two examples of email or social campaigns, including your role in each

Email applications to mcbjobs@miamicityballet.org. No agencies or phone calls, please.

About Miami City Ballet

Miami City Ballet’s mission is to produce and present the highest level of dance performances throughout Florida, the United States and abroad, train young aspiring dancers, and develop Miami City Ballet School into a leader of dance education.

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