Executive Director of Marketing & Communications - Silver Hill Health

Step into a pivotal leadership role at Silver Hill Health, where your marketing expertise will shape the future of mental health care. As Executive Director of Marketing & Communications, you will architect and execute a comprehensive marketing and communications strategy across Silver Hill Hospital, Silver Hill Therapeutic Services (residential), and Silver Hill New York (intensive outpatient). Your mission: drive patient and provider engagement, elevate brand awareness, and generate high-quality leads through innovative, data-driven digital campaigns.

What You’ll Do

• Lead Brand Strategy: Champion the Silver Hill brand across all touchpoints, ensuring a consistent and compelling presence in the marketplace for all programs and service lines.
• Drive Multi-Channel Campaigns: Develop, launch, and optimize integrated marketing initiatives-spanning digital, print, social media, and direct marketing-to engage diverse audiences and advance organizational goals.
• Leverage Data & Technology: Harness the power of Salesforce Marketing Cloud, SEMrush, Sprout Social, and other digital platforms to deliver personalized, metric-driven campaigns that maximize ROI and inform strategic decisions6.
• Collaborate Across Teams: Partner closely with Business Development, Advancement, Clinical Outreach, and Marketing Partners, as well as executive leadership, to align marketing efforts with organizational priorities and clinical excellence.
• Content Leadership: Oversee the creation of high-impact content and communications that resonate with patients, families, and professional referrers, clearly differentiating Silver Hill in a competitive landscape.
• Optimize Digital Presence: Lead website optimization, SEO/SEM, email marketing, paid media, and marketing automation to ensure a seamless, engaging experience for all stakeholders.
• Mentor & Manage: Inspire and develop a high-performing marketing team, manage budgets and vendor relationships, and foster a culture of innovation and accountability.

Who You Are

• A strategic thinker with deep experience in healthcare or mental health marketing, adept at translating complex clinical models into clear, market-facing value propositions.
• An expert in digital marketing platforms, especially Salesforce Marketing Cloud and analytics tools, with a passion for leveraging data to drive engagement and growth6.
• A collaborative leader who thrives in cross-functional environments, skilled at building consensus and driving results across diverse teams.
• A creative storyteller and brand steward, committed to producing high-quality, audience-specific content that builds trust and drives action.
• A results-oriented marketer with a proven track record of executing successful multi-channel campaigns and managing complex projects from ideation to execution.

• Must have the ability to function optimally in a stressful environment, and the ability to remain calm in emotionally charged situations.

Why Silver Hill Health?

Join an organization at the forefront of mental health care, where your marketing leadership will have a direct impact on patient outcomes and organizational growth. You’ll work alongside visionary clinical and business leaders, leveraging cutting-edge technology and data to transform how mental health services are communicated, delivered, and experienced.

Reporting Structure

This role reports directly to the Chief Operating Officer, with a dotted line to the President and Medical Director, and close collaboration with all executive leaders.

Ready to make a difference? Bring your marketing expertise to Silver Hill Health and help redefine mental health engagement for patients, providers, and communities.