Posted: 12-Jun-25
Location: Irving, Texas
Type: Full Time
Categories:
Required Education:
We're seeking a visionary Vice President of Marketing and Communications to lead strategic marketing, digital content, and public relations efforts at the American Association for Respiratory Care (AARC). In this key leadership role, you'll elevate our brand, drive member and business engagement, and lead a talented team in delivering impactful marketing and communications that support our programs, events, research, and philanthropic initiatives. If you're a hands-on leader who thrives in a collaborative, purpose-driven environment-this is your opportunity to make a meaningful impact.
What do we offer?
- Starting range between $120,000-$130,000 based on experience and internal pay equity practices
- Hybrid work schedule (in office 2 days, remote 3 days) or fully remote if located outside the Dallas, TX area
- Paid time off includes ample vacation, sick, and personal hours plus 12 paid holidays
- Office closed between Christmas and New Year's (paid time)
- Medical, dental, and vision insurance with a substantial portion of the premium paid for by AARC
- Health Savings Account - AARC contributes half of the annual contribution limit
- Employer paid short-term disability, long-term disability, and Employee Assistance Program
- 401k plan including up to an 8% employer contribution
- Tuition reimbursement
What will you be doing?
As the Vice President of Marketing and Communications (MarCom), you'll be the strategic force behind AARC's brand, voice, and visibility. Reporting to the CEO, this role leads the development and execution of integrated marketing and communications strategies that support organizational goals, advance thought leadership, and amplify the impact of our programs, events, membership, and ARCF, the research and philanthropic arm of AARC. You will shape and drive a marketing vision that engages key stakeholders, supports revenue generation, and positions AARC as a trusted leader in the healthcare space.
You'll oversee a creative and high-performing team responsible for content marketing, communications, and public relations across digital and traditional platforms. From strategic planning to campaign execution, you will guide the team in delivering bold, innovative, and data-driven marketing efforts that deepen engagement, elevate the brand, and deliver measurable results. You will also foster collaboration across departments to ensure cohesive messaging and strategic alignment.
In this role, you'll lead efforts to tell compelling stories, grow AARC's influence, and build meaningful connections across media, member communities, and industry stakeholders. You'll manage strategic partnerships, oversee SEO and digital optimization efforts, and ensure our PR activities raise the visibility of AARC's work. Your leadership will also shape and refine communications strategies that inform, inspire, and engage audiences across multiple channels.
What education, experience and credentials are we looking for?
- Bachelor's degree in business, communications marketing or related field required.
- Minimum of 10 years of experience in marketing and communications in a healthcare and/or association setting, with at least 5 years serving in a senior-level people management role.
- Strong leadership, interpersonal, and communication skills; able to inspire, motivate, and collaborate effectively across teams.
- Highly organized and results-oriented, with the ability to manage multiple priorities, meet tight deadlines, and adapt to changing demands.
- Self-motivated and goal-driven with the ability to work independently and within a team.
- Excellent written communication skills with attention to detail; AP style knowledge preferred.
- Proficient in Microsoft Office (Excel, Word, PowerPoint, Outlook, Access).
- Familiarity with Wordpress, HTML, SEO best practices, metadata, and keyword optimization.
- Experience with digital tools such as Google Analytics, digital advertising platforms, and email marketing software (e.g., Informz or similar).
- Solid background in project management, operational planning, and departmental budgeting.
If you are interested in applying, please submit your resume and cover letter by clicking the apply button.
Please note that, due to compliance requirements, we are unable to accept applications from individuals residing in California. Applicants must be authorized to work in the United States and reside in a state other than California or be willing to relocate outside of California.
The American Association for Respiratory Care is an equal opportunity employer and committed to diversity and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, protected Veteran status, or any other applicable legally protected characteristics.
