BOMA International offers a competitive salary and excellent benefits. The salary range for this position is $85,000 - $100,000 (commensurate with experience).
Are you a creative, curious, and collaborative marketer with a talent for engaging audiences and inspiring them to action? Can you rally various stakeholders across the organization, build consensus around marketing campaigns, and work with external vendors to use marketing tactics to exceed sales targets and penetrate new markets? Do you have an unrelenting focus on customer experience and a zeal for staying attuned to marketplace trends? If so, we have a position for you.
You will play a pivotal role on an energetic, welcoming team at the Building Owners and Managers Association (BOMA) International.
KEY RESPONSIBILITIES You’ll report to our Vice President, Communications & Marketing, work closely with other departments, and partner with key vendors (including a marketing agency, web developer, video production company, and graphic designers).
Working with our agency partners, your priorities will be to continue to accelerate our revenue growth, manage our website and digital assets to extend our digital reach, generate leads and acquire new customers. You’ll also be responsible for executing effective marketing campaigns to drive growth in in-person and online events for the organization.
Prioritize stakeholder management and relationship-building. You’ll partner with a cadre of vendors to ensure the organization’s website is compelling and easy-to-use, implement effective marketing campaigns, and engage with customers on various channels through short-form videos and animations. This position relies heavily on sustaining strong relationships between the marketing team, other internal teams and relevant vendors.
Implement comprehensive marketing plans and campaigns. You’ll partner with internal stakeholders and an external marketing agency to develop marketing plans (with a strong emphasis on digital such as email, social and web). And, you’ll implement those plans to achieve key performance metrics for industry events. Industry events range from executive-level networking opportunities, conferences and webinars.
Create compelling content and messaging. You’ll write compelling headlines and copy for various channels and multiple audiences to engage our audience and inspire them to take action. You’ll collaborate with internal teams to leverage operational updates, event updates, and industry trends.
Project manage development of direct marketing efforts. You’ll manage the full marketing lifecycle for our events, including print and digital tactics, collecting/synthesizing program content from multiple subject matter experts, copywriting, facilitating review/approvals and design and production. This also includes audience segmentation strategies to support industry-specific direct marketing, building prospect lists from multiple internal and external sources, and managing processes to ensure data quality and consistency.
Providemarket research support to assess events satisfaction, including writing surveys, analyzing data and communicating results with actionable next steps
Conduct analysis and reporting. Monitor campaign performance with focus on a select set of KPls to improve acquisition, retention, and provide timely and data-informed insights, direction, and recommendations.
QUALIFICATIONS You’re an innovative marketer with your ear to the ground for emerging trends. You’re a collaborative and inclusive team player and creative problem solver. You have strong analytical skills and comprehensive direct marketing and website management skills.
Minimum 3-5 years directly relevant experience
A track record of successful teamwork, developing strong relationships and building buy-in with a wide variety of stakeholders and personalities
Deep understanding of all facets of direct marketing, digital marketing, web content and customer journey best practices.
A passion for providing superior web designs with UI/UX in mind
Experienced user of Microsoft Office Suite
Working knowledge of website management tools and select Adobe Creative Suite applications—experience with Acrobat, Dreamweaver (or other HTML editors), Premiere and Photoshop preferred
Strong ability to manage multiple projects and tight deadlines
We offer a hybrid schedule that balances flexibility with support. We collaborate in our office, located in the heart of downtown Washington, D.C., 3 days per week.
Send resume, cover letter, and salary requirements to Mary Lue Peck, Senior Vice President, firstname.lastname@example.org.
Established in 1907, the Building Owners and Managers Association (BOMA) International is a federation of U.S. local associations and global affiliates. BOMA International represents the owners, managers, service providers and other property professionals of all commercial property types including office, industrial, medical, corporate and mixed-use. Its mission is to advance a vibrant commercial real estate industry through advocacy, influence and knowledge.