The Website and Digital Marketing Specialist partners with MarComm colleagues and agency partners to develop and implement strategies to grow the online presence of Tampa General Hospital and increase engagement with the brand. This professional will have primary responsibility over the digital properties of TGH, acting as webmaster for tgh.org, tgmg.org, tghhealthplex.com, and tghsurgerycenteratmorsani.com. Team member will analyze website data, identify trends and provide optimization recommendations for digital properties as well as campaigns (paid search, email social and display) with the goal of increasing online traffic, conversion rates and leads. The role will report directly to the Assistant Director, Marketing & Consumerism and have