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Director Global Inbound Content
With the accelerated expansion of the digital economy and as the lines between the physical and digital worlds continue to merge, Brown-Forman has created a new community called Integrated Marketing Communications (IMC). This new way of working will: Better integrate how we connect and engage with consumers across all forms of media Grow our e-commerce capability to ensure our brands can be purchased in the time, place, and manner most convenient for our consumers Fully optimize our brand assets to have the highest impact on consumers across platforms we own (such as websites) and those we do not (such as social media) Leverage more relevant and timely data to rapidly and continuously adapt our approach to marketing


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