Position Overview: The Marketing Manager will be responsible for developing and executing strategic marketing plans to attract, engage and retain members in the financial services industry. This role requires strong analytical and communications skills, and the ability to foster a collaborative and results-driven environment to achieve marketing goals.

 Key Responsibilities

• Strategic Planning
• Develop and implement comprehensive marketing strategies aligned with association’s strategic plan
• Conduct market research and analyze trends to identify opportunities for growth
• Campaign Management
• Plan and execute multi-channel marketing campaigns (digital/social media, print, email, etc.), particularly around event promotion and member engagement
• Monitor and optimize campaign performance to maximize ROI
• Content Development
• Write/develop high-quality marketing content, including articles, emails, website content and social-media posts
• Ensure all content aligns with FBA brand guidelines
• Brand Management
• Maintain and enhance the association’s brand image and reputation
• Develop brand positioning and messaging that resonates with target audiences
• Partnerships and Collaborations
• Identify and build relationships with key industry partners, such as marketing and communications staff at peer associations and member banks
• Manage relationships with external agencies and vendors
• Performance Analysis
• Track and report on key marketing metrics and KPIs
• Use data-driven insights to refine marketing strategies and tactics
• Budget Management
• Ensure effective allocation of resources to achieve marketing objectives

• Bachelor’s degree in marketing, communications, public relations or a related field
• 3+ years of experience in marketing; experience/background in graphic design highly desired
• Proven track record of developing and executing successful marketing campaigns
• Strong analytical skills and experience with marketing-analytics tools
• Excellent project management and collaboration skills
• Superior written and verbal communication skills
• Proficiency in digital marketing, including SEO, SEM, social media and email marketing
• Experience in the financial services industry is preferred, but not required

About Florida Bankers Association

Through advocacy, education, and engagement, the Florida Bankers Association (FBA) supports Florida bankers in better serving their customers and communities. Established in 1888, FBA represents more than 150 banks of all sizes, and their dedicated 134,000+ employees, operating in the state of Florida.

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