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DIRECTOR, PUBLIC RELATIONS AND INTERNAL COMMUNICATIONS
University of Missouri Health Care
Application
Details
Posted: 28-Mar-25
Location: Columbia, Missouri
Type: Full Time
Salary: $145,808.00 - $237,848.00
Categories:
Communications
Marketing
Sector:
Hospital, Public and Private
Salary Details:
Per year
Required Education:
4 Year Degree
Internal Number: 24004208
Shift: Monday – Friday 8 a.m. to 5 p.m., evenings/weekends as required Department: Public Relations Compensation:
Base Pay Range: $145,808.00 - $237,848.00 per year, based on experience
ABOUT THE JOB
MU Health Care is looking for a dynamic and innovative Director of Public Relations and Internal Communications to shape and elevate our organization’s brand both internally and externally. The ideal candidate is an exceptional communicator with a proven ability to lead and inspire teams, build strategic relationships, and drive impactful public relations campaigns that enhance our national reputation. You should be a forward-thinking leader who thrives in a collaborative environment and is adept at executing high-level communication strategies across various platforms. With a passion for storytelling, you will work closely with senior leadership to craft compelling messages that resonate with our workforce and external stakeholders alike. If you are a creative visionary with a deep understanding of media relations, internal communications, and leadership engagement, this is your chance to make a lasting impact on the future of MU Health Care. Join us in advancing our mission and making a meaningful difference in healthcare communications!
ABOUT MU HEALTH CARE
At MU Health Care, we have an inspired, hard-working and collaborative environment driven by our mission to save and improve lives. We believe anything is possible and rally around solutions. We celebrate innovation and offer opportunities to be a part of something bigger — to have a voice and role in the work that is serving our community and changing the field of medicine.
Our academic health system — the only in mid-Missouri — is home to multiple hospitals, including the region’s only Level 1 Trauma Center and region’s only Children’s Hospital as well as over 90 specialty clinics. Here, you can define your career among our many clinical and nonclinical positions — with growth, opportunity and support every step of the way.
Develop and implement corporate public relations strategies that elevate the MU Health Care and School of Medicine brands and position as the premier and transformational academic health system for Missouri.
Build and maintain relationships with relevant media outlets, members of the press, and industry influencers to increase local, regional and national media coverage for MU Health.
Direct regional crisis communication efforts in coordination with the University of Missouri (UM) System and MU Joint Office of Strategic Communications. Develop and implement comprehensive issues management and crisis communications policies and plans.
Lead development of group and individual media training sessions for executive leadership in preparation for interviews with local and national news media.
Oversee the development of public relations plans around major media events to include groundbreakings, grand openings and announcements of gifts, grants, partnerships, etc.
Corporate/Internal Communications
Directs the development and implementation of a comprehensive and integrated internal communications plan in alignment with the health system's strategic, operational and workforce priorities.
Collaborate with internal stakeholders in Marketing and Human Resources to build and maintain a strong employer brand strategy, position MU Health as the employer of choice and develop initiatives and communications that inspire a highly engaged workforce.
Ensure all internal communications convey proper content and image of the organization across all mediums and maintain consistent messaging, tone of voice and visual identity.
Direct the development of new communication initiatives and tools; oversee the ongoing renewal and update of the MU Health Care and School of Medicine corporate websites (intranets), newsletters, and other internal communications vehicles for the health system; and recommend development and maintenance of appropriate channels to deliver organizational messaging.
Lead communications for employee forums, appreciation events and change management initiatives.
Executive Communications
Direct executive leadership communications to include speeches, presentations, panel discussions, interviews, op-eds, talking points, correspondence, written internal communications, videos, podcasts, and other tactics, elevating our leadership and the MU Health Care and School of Medicine brands, enhancing relations with internal and external stakeholders and elevating the brand.
Collaborate with executives to develop compelling thought leadership content, including articles, white papers, and blog posts. Ensure the content is insightful and impactful and aligns with our organization's key pillars/messages and strategic objectives.
Consult with executives to refine their messaging and storytelling capabilities. Provide training and guidance to enhance their presentation and interview skills and ensure consistent and effective messaging aligned with MU Health’s brand and values.
Performance Measurement
Establish metrics associated with PR and internal communications objectives, using data and trends to make informed decisions and recommendations.
Monitor media coverage, internal communications, and thought leadership initiatives to ensure success and continuously refine and optimize strategies.
Present performance results, including routine and special reports, to a broad base of selected stakeholders.
Oversee the development, coordination, and maintenance of daily staffing schedules to ensure the appropriate level of coverage and continuity of care across units.
Direct the implementation and oversight of MU Health Care time and attendance policies and practices.
May complete unit/department specific duties as outlined in department documents.
Ability to work effectively within a complex organizational structure that includes faculty, administration, and staff across many organizations, departments and programs.
Demonstrated skill and comfort in proactively building relationships with reporters, advocacy organizations, editors, etc., and in successfully positioning subject matter experts to achieve high-impact results.
Excellent communicator with the ability to influence and persuade across all levels of the organization, influencing, engaging, and supervising the work of direct reports, indirect reports, and peers.
Ability to identify, research, write and edit communications, in a variety of forms including print, online, video, etc.
Knowledge and experience in new media technologies and how to utilize them in executing communications strategy.
Innovative thinker with a track record for translating priorities into action plans.
Demonstrated creative and critical thinking skills and success in culture-building.
Strong business analytics, strategy development, project management, problem-solving and change management skills.
REQUIRED QUALIFICATIONS
Bachelor’s degree in marketing, public relations, communications, or a related field.
Eight (8) years of experience in public relations and corporate communications.
Three (3) years of leadership experience.
PREFERRED QUALIFICATIONS
Master’s degree in marketing, public relations, communications, or related field.
Three (3) years of leadership experience in healthcare industry.
Additional license/certification requirements as determined by the hiring department.
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met with or without reasonable accommodation. The performance of these physical demands is an essential function of the job. The employee may be required ambulate, remain in a stationary position and position self to reach and/or move objects above the shoulders and below the knees. The employee may be required to move objects up to 10 lbs.
Equal Employment Opportunity The University of Missouri is an https://www.umsystem.edu/ums/hr/eeo.
Today, MU Health Care cares for patients from each of Missouri’s 114 counties. Its specialists treat the simplest and most complex medical conditions, conduct research that leads to breakthroughs and train the next generation of doctors to do the same. Committed to collaboration, research and innovation, MU Health Care has more than 8,000 physicians, nurses and health care professionals in over 80 specialties — including more than 25 pediatric — working together to give patients seamless care with the most advanced treatments and safest procedures.Serving more than 350,000 patients each year, MU Health Care facilities include:Capital Region Medical CenterChildren’s HospitalEllis Fischel Cancer CenterKeene Street Medical CenterMissouri Orthopaedic InstituteMissouri Psychiatric CenterUniversity HospitalAnd more than 80 quick care, urgent care, primary care and specialty clinic locationsClinical Highlights:Level I Trauma Center (University Hospital)Level I STEMI Center (University Hospital)Comprehensive Stroke Center (University Hospital)Primary Heart Attack Center (Capital Region Medical Center)Advanced Primary Stroke Center (Capital Region Medical Center)Level III NICULevel IV Epile...psy CenterBaby-Friendly Designated Birthing CenterDNV Orthopaedic and Spine Center of Excellence DesignationOrganizational HighlightsVoted one of Missouri’s Best Employers (Forbes)Designated “Most Wired” from the College of Healthcare Information Management Executives for 14 years in a rowAwarded Healthcare Information and Management Systems Society (HIMSS) Davies Award of Excellence — only one of four organizations globally to win this award three timesAwarded Avant-Garde Health Healthcare Research All-StarBenefit HighlightsFull benefits starting day one75% discount on tuition for employees50% discount on tuition for spouses and dependentsSign-on bonuses for eligible positionsMultiple insurance and retirement optionsGenerous paid time offHighly competitive pay