Position Summary: Position assists in developing and executing cross-channel analyses to measure the effectiveness and recommend improvements to assigned MBA marketing campaigns. Under regular supervision, position performs specialized marketing analysis to define and build key audiences and personas for target marketing. Position also interacts with other inside and outside Association staff to carry out marketing assignments. Primary Duties and Responsibilities: Develops intuitive and easy-to-understand reports and dashboards that deliver actionable information for marketing activities’ effectiveness and business impact.  Identifies and builds standardized target audiences/personas for marketing campaigns.