General Summary of Responsibilities: The Senior Marketing Specialist is responsible for leading the design and execution of marketing initiatives at NAPFA. This includes overseeing campaign development, design, copywriting, and analytics review to optimize marketing efforts. DUTIES AND RESPONSIBILITIES: Membership Marketing & Communications: Develop and implement comprehensive marketing and creative campaigns to support member engagement, retention, and growth. Develop and manage content for the NAPFA website, social media channels, and email communications. Support programs to increase member awareness and use of NAPFA member benefits, programs, products, and services. Conduc