Position Responsibilities

This position is responsible for executing digital communications activities and social media campaigns to increase awareness of the Association’s conferences/events, membership activities, legislative and regulatory efforts, and other initiatives.  This position requires the ability to work independently, in a supporting role, and as part of a team for a financial services trade association. 

Essential Job Functions

Collaborate to develop marketing initiatives, campaigns, and overall digital marketing strategy for social media, website, and email marketing efforts. Identify and implement tactics to increase audience growth and engagement, integrate digital platforms with new and existing communications and marketing e?orts, and ensure the use of high-quality visual assets in all digital communications.  Specific duties and responsibilities include, but are not limited to:

• Create and implement task timelines and progress reports.
• Craft engaging content for marketing materials across various platforms.
• Create graphics for diverse marketing purposes.
• Collaborate on video and digital media content production.
• Maintain compliance with brand standards across materials.

Social Media

• Develop and implement a comprehensive Social Media Strategy.
• Create original, high-quality content using approved language and imagery.
• Make recommendations for expanding the Association’s social media presence and name recognition on digital platforms.
• Responsible for social media account management, including creating and managing social media calendar, gathering/creating content, writing captions.
• Analyze the Association’s social media campaigns and compile regular social media performance reports.
• Develop paid social media campaigns, propose budget, gain plan approval, and manage campaigns.

Website Development

• Regularly review the Association’s websites and ensure that content is accurate and updated and all links and redirects are functioning properly for a professional appearance.
• Maintain website health, analyze, and improve Search Engine Optimization (SEO) results.
• Assist with creating content based on branding guidelines and Association goals.
• Make recommendations for improving the aesthetics and functionality of the website.
• Update the Members-only portions of the website including resources, job boards and deal announcements.

Digital/Email Marketing

• Develop Search Engine Marketing (SEM) goals, propose budget, gain plan approval, and manage campaigns.
• Prepare and disseminate the Association’s electronic newsletters.
• Assist with email marketing campaigns as needed for events, membership, and legislative and regulatory purposes.

• Define target audiences and segments for marketing campaigns.
• Maintain accurate and targeted email marketing lists within the Association’s AMS.

• Develop a monthly e-mail marketing engagement report.
• Other duties and responsibilities as assigned.

Working Conditions

• Office is located in Class A office building in downtown Washington, DC
• In-office work a minimum of 3 days per week, with tele-work 2 days a week, subject to change.
• A professional, fast paced environment

Benefits

• Competitive salary plus bonus
• Health Insurance
• Dental Insurance
• Life Insurance
• 401(k)

Education and Experience Requirements

• Bachelor’s Degree required
• 3 or more years of experience in social media marketing and website and digital marketing content production
• Basic graphic design experience
• Familiarity with Adobe Creative Cloud, WordPress, Canva, and Google Analytics.
• Capabilities in video editing, live hosting, and podcast production preferred
• Experience working in a professional office environment
• Proficiency with Microsoft Office software (Word, Excel, Power Point, and Outlook)
• Experience with GrowthZone or other Association Management System/CRM preferred
• Ability to organize, prioritize, initiate, and coordinate multiple tasks and projects to meet deadlines
• Ability to work as a part of a fast-paced team, as well as work independently
• Strong work ethic
• Excellent oral and written communication skills
• Positive, enthusiastic attitude and customer-oriented demeanor
• Ability to travel and to attend the Association’s conferences and events as required
• Excellent attention to detail and proofreading skills
• Desire for professional growth, development, and a passion for earning success