At PitchBook, we are always looking forward. We continue to innovate, evolve and invest in ourselves to bring out the best in everyone. We’re deeply collaborative and thrive on the excitement, energy and fun that reverberates throughout the company.
Our extensive learning programs and mentorship opportunities help us create a culture of curiosity that pushes us to always find new solutions and better ways of doing things. The combination of a rapidly evolving industry and our high ambitions means there’s going to be some ambiguity along the way, but we excel when we challenge ourselves. We’re willing to take risks, fail fast and do it all over again in the pursuit of excellence.
If you have a good attitude and are willing to roll up your sleeves to get things done, PitchBook is the place for you.
About the Role:
The Marketing team at PitchBook is critical to fueling the company’s growth by utilizing a variety of strategies to support our Sales and Customer Success departments in growing and retaining our client base. The Marketing team is responsible for all demand generation efforts by executing engaging campaigns, effective product marketing strategies and attending client and trade-show events. The Marketing team is also responsible for promoting the PitchBook brand and managing internal communications.
The Marketing Manager, Investment Banks is instrumental in driving new business and customer demand through hyper-targeted growth, expansion and retention strategies and campaigns by customer segment across all product offerings. Senior Segment Managers are responsible for the full-funnel strategy and execution of product-centric marketing programs that capture and nurture leads across multiple channels. This position requires a savvy marketer who wants to be the subject matter expert (SME) of their vertical and continually test, learn, lean on the data and collaborate across functions to find new and innovative ways of reaching target audiences, building pipeline and expanding revenue. The ideal candidate is a SaaS, product marketing and/or demand generation expert who is highly analytical and can operate at both the strategic and tactical level.
Primary Job Responsibilities:
Develop and own go to market marketing strategy for segment; partner with Product Management, Sales, Customer Success and internal analysis to align on ideal messaging, product priorities and positioning approach
Be the segment SME, incorporating the voice of your customer, internal expertise and pipeline analytics and more, to continually refine and optimize segment strategy inclusive of messaging, product positioning, content and campaign prioritization and product release plans
Become the marketing expert for your designated customer segments and serve as the key marketing point of contact and voice of customer for the segment, working in close partnership with teams across marketing and the broader organization to influence campaigns and programs
Develop, implement and continually optimize segment messaging framework; create and maintain relevant solutions architecture, value prop messaging and hero content and research
Develop and implement demand generation strategies and campaigns for your designated customer segments, working with cross-functional partners to ensure the right mix of activity and messages to achieve lead targets
Manage demand generation engine to fuel pipeline growth for specific customer segments for new business, expansion and retention across all product offerings
Ensure consistent inbound and outbound touchpoints across customer lifecycles, focusing on the highest revenue opportunities
Work closely with Sales and Customer Success leaders on shared pipeline goals and refine go to market strategy as needed to achieve revenue targets via leads and opportunity conversions
Utilize data-driven decision-making to drive growth through demand marketing initiatives, including qualifying and accelerating leads, optimizing the demand generation funnel and refining accountability, attribution and reporting
Continually dive into analytics and report out performance (such as leads, conversions and revenue) and forecasts to leadership on a regular basis
Use defined product/solution-based messaging framework and corresponding buyer challenges to segment target audiences and guide in-market program strategy, ensuring the most relevant and optimal path to conversion
Build and maintain close partnerships with the broader Marketing organization (web, digital, marketing ops, program management and content strategy) to best leverage the available channel mix and partner on decisions to achieve target KPIs
Discover new opportunities for your customer segments through market research, test and learn of past campaigns, promotion of new product and service features
Monitor industry trends and stay up to date on new technology and techniques, especially those specific to your customer segments
Support the vision and values of the company through role modeling and encouraging desired behaviors
Participate in various company initiatives and projects as requested
Skills and Qualifications:
Bachelor’s degree or equivalent work experience
6+ years of Business to Business marketing experience, SaaS preferred, in demand generation and campaigns
Proven track record of implementing return-on-investment positive, growth-oriented demand generation programs
Top-notch analytical skills with a proven ability to work through data and multiple attribution models to find opportunities and actionable insights and clearly communicate to a diverse set of stakeholders
Work well cross-functionally, building strong relationships to effectively partner across marketing teams and with leaders from Sales, Product and operations organizations to obtain shared success
Experience setting and measuring KPIs, managing a budget, forecasting and delivering on monthly goals of spend
Proficiency in marketing automation tools (preferably Marketo), CRM (preferably Salesforce.com) web analytics and business intelligence (preferably Tableau)
Both a strong strategic thinker with the ability to translate quantitative and qualitative data and insights into strong marketing strategies and a highly organized “doer” with a data-driven mentality and a bias toward action
Strong critical thinking and problem-solving skills
Excellent organizational skills, attention to detail and a strong sense of urgency and follow-through
Excellent written and verbal communication skills
Ability to juggle and prioritize multiple projects at once in a fast-paced and results-oriented environment
Desire and ability to be a team player who appreciates a unique, entrepreneurial and collaborative environment
Resourceful self-starter who is comfortable with ambiguity and adaptive to change
Energetic, friendly and self-motivated attitude
Proficiency with the Microsoft Office suite including in-depth knowledge of Outlook, Word and Excel with the ability to pick up new systems and software easily
Experience with Advisors, Investment Banks and Service Providers segments is a plus
Benefits + Compensation at PitchBook:
Comprehensive health benefits
Additional medical wellness incentives
STD, LTD, AD&D and life insurance
Paid sabbatical program after four years
Paid family and paternity leave
Annual educational stipend
Ability to apply for tuition reimbursement
CFA exam stipend
Robust training programs on industry and soft skills
Employee assistance program
Generous allotment of vacation days, sick days and volunteer days
Matching gifts program
Employee resource groups
Subsidized emergency childcare
Dependent Care FSA
Employee referral bonus program
Quarterly team building events
Shared ownership employee stock program
Monthly transportation stipend
*Please be aware the above PitchBook benefit and perk offerings are subject to corresponding plan and policy documents and may change during the course of your employment.
Annual base salary: $97,200-$164,400
Target annual bonus percentage: 15%
*Starting pay will be based on several factors and commensurate with qualifications & experience. We also have a location-based compensation structure; there may be different ranges for candidates by location.
Life At PB:
We are consistently recognized as a Best Place to Work and our culture is at the heart of our success. It’s our fundamental belief that people do and create great things and that people are the cornerstone of prosperity. We believe that proactively seeking out different points of view, listening to others, learning and reflecting on what we’ve heard creates a sense of belonging within PitchBook and strengthens the PitchBook community.
We are excited to get to know you and your background. Concerned that you might not meet every requirement? We encourage you to still apply as you might be the right candidate for the role or other roles at PitchBook.
PitchBook is a rapidly growing financial data and software company covering the private and public financial markets. Through our award-winning product, we provide comprehensive data and analysis on the capital markets to help professionals discover and execute opportunities. An independent subsidiary of Morningstar, PitchBook currently has offices in Seattle, San Francisco, New York, London, and Mumbai.
At PitchBook, culture isn’t just working hard and having fun—it’s believing in what we do and having the desire to grow as much as our company does. We take pride in fostering a learning environment where development is key and your input is valued.