SUMMARY:

The Vice President of Advertising Sales & marketing is responsible for the successful execution of the Network’s revenue goals and for managing the east coast sales team.

RESPONSIBILITIES:

EASTERN REGION SALES TEAM

• Oversee the management and direction of sales executives servicing the east coast region with an emphasis on New York ad agencies
• Work collaboratively with Chicago and LA offices to execute network sales priorities
• Participate in sales calls and presentations with clients and agencies
• Provide positive and effective leadership and feedback to the sales team
• Recruit, develop, and coach sales talent as necessary in order to meet goals for revenue growth
• Encourage collaborative approach to client relationships amongst sales teams to drive revenue, with all offices
• Focus on direct-to-client and strategy team relationships to drive new business
• Work closely with SVP and sales planning to manage upfront negotiations
• Help produce a yearly sales retreat to review the year and set strategy for the following year
• Interface with advertising agency leaders to help position TV One for success
• Communicate directly with marketers to drive awareness and importance of the TV One audience
• Effectively communicate the division’s vision and goals (both financial and qualitative) to the sales team and ensure that they understand and are motivated to achieve them
• Encourage cohesive partnerships between the sales team and other internal resources
• Interface with Research to craft compelling category/brand presentations that educate advertisers on the importance and financial benefits of reaching African-Americans and to position TV One as a go-to network
• Team up with Integrated Marketing to create compelling campaigns that resonate with our audience and help drive our clients’ businesses
• Work collaboratively with One Solution to drive integrated sales programs
• Maintain a culture of consultative selling at all levels
• Serve as brand leader and develop tools and messaging for internal and external parties as necessary
• Communicate and collaborate internally with other departments and divisions including, but not limited to: Pricing & Planning, Integrated Marketing, Research, Finance, One Solution, iOne Digital, Reach Media, Radio One and Urban One leadership

KNOWLEDGE/SKILLS/ABILITIES:

• Must be willing to submit to a background investigation
• Established Network of agency and client relationships
• Excellent communications skills (both verbal and written)
• Excellent executive-level presentation, leadership and interpersonal skills
• Demonstrated ability to lead, motivate and direct a team
• Ability to travel as needed
• Legal right to work in the United States

EDUCATION/EXPEREINCE:

BA/BS or equivalent experience. 15+ years of advertising sales experience in a broadcast or cable network environment 10 + years successfully management advertising sales teams