SUMMARY

The Digital Communications Coordinator supports and maintains key communications efforts, including website, email marketing, cross-platform analytics, advertising, and more. This team member works with the Communications Manager and Communications Department to execute strategies focused on increasing awareness of the association's programs, services, and campaigns.

This position is an integral member of the Communications Department and collaborates within and across departments to fulfill organizational goals and milestones. Specifically, the Digital Communications Coordinator works to implement the association’s strategic initiatives, ensures the execution of high-quality marketing strategies within a defined timeframe, as well as identifies opportunities to increase effectiveness, deliverability, responsiveness, and utilization of all marketing efforts.

ESSENTIAL FUNCTIONS include the following. Other duties may be assigned.

• Assist in creating marketing strategies that align with association strategy.
• Coordinate marketing schedules and deadlines (utilizing efficient processes and organization) ensuring all projects adhere to the schedule and required specifications. Update team members as necessary.
• Coordinate, edit, and disseminate email campaigns to support association programs and initiatives, including newsletters, automated/triggered messages, and event promotions. Includes creating/identifying appropriate audiences and member segments. Assist Designer with necessary edits in the multi-channel marketing platform.
• Translate performance data into recommendations and plan for revising email marketing and social media efforts. Use KPIs of current email marketing platform and other reporting technology to develop revised campaigns to increase open and click rates. Include effective benchmarks (best practices).
• Track movement and success of specific marketing goals for department.
• Structure reporting and present marketing recommendations to Manager/Director and other internal departments as needed.
• Contribute to the development of thoughtful and engaging content strategy.
• Utilizing the most current information, ensure the website reflects up-to-date details.
• Create budgets for all initiatives pertaining to the Communications Department. Determine pricing of jobs, approve add-ons, verify incoming finished work (including quality assurance and quantity), disperse and store, and code invoices on finished projects.
• Monitor key CPE event registration numbers and reference prior data trends to identify metrics for measuring success in terms of event related marketing efforts.
• Stay informed on emerging online communications tools, social media trends, and best practices.
• Support routine maintenance and cleanup of email list.
• Schedule regular interdepartmental meetings focused on strategic conversation between team members.
• Provide administrative support to Manager/Director and teammates as needed.

DEMONSTRATED QUALIFICATIONS

• Bachelor’s degree in business, marketing, communications, or comparable field required. Minimum of 2 years of professional work experience in marketing/communications or related area. Knowledge and experience in a professional association environment preferred.
• Experience managing several projects simultaneously in a fast-paced environment.
• Ability to identify opportunities for process improvements and efficiencies.
• Advanced knowledge of Microsoft Office and WordPress (or other CMS). Some HTML knowledge: ability to troubleshoot simple HTML errors.
• Familiarity with HubSpot (or another e-marketing platform) is preferred.
• Video knowledge is a plus.

CORE COMPETENCIES

• Treats people with respect; keeps commitments; inspires trust; works with integrity; upholds organizational values
• Exhibits confidence in self and others; inspires and motivates others to perform; influences actions and opinions in service of the company’s goals; takes initiative
• Develops strategies to achieve organizational goals; understands the organization’s strengths and weaknesses; analyzes the market and competition
• Identifies and resolves problems in a timely manner; can generate creative solutions; synthesizes complex and diverse information; uses analytical skills
• Listens well, maintains confidentiality, open to others and tries new things, focuses on solving conflicts not seeking blame, appropriately assertive
• Balances team and individual responsibilities; exhibits objectivity; contributes to team success; supports other individuals’ efforts to succeed; able to build morale and group commitment