The Chief Brand and Communications Officer is responsible for developing, operationalizing, and managing greater:SATX’s global communications strategy, including media relations, corporate communications and integrated communications. This person will serve as an internal and external spokesperson for the greater:SATX organization and San Antonio regional brand. 

ESSENTIAL FUNCTIONS

Reasonable Accommodations Statement

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

Communications Strategy

• Develop and execute a global media outreach strategy that elevates brand awareness and recognition on behalf of the greater:SATX brands (greater:SATX, SA WORX, Greater San Antonio, TX region).
• Lead the organization’s strategic approach to proactive and reactive communications with key stakeholders, global media, and influencers.
• Manage and influence matrixed teams of internal professionals to drive the strategy forward beyond department lines.
• Inform technology and delivery platforms to ensure high-quality, relevant, and when possible, automated delivery of messages to stakeholders.
• Remain abreast of local, national, and international events and trends (including economic development issues and target industry trends) that affect greater:SATX and its goals.  
• Provide thought leadership and sound judgment for CEO and Executive Committee regarding all aspects of greater:SATX communications.

Brand Strategy & Management

• Oversee stewardship of and application of brand visual and verbal identities to include greater:SATX, SA WORX, and the Greater San Antonio, TX regional brand.
• Gain and apply expertise across in-depth economic development subjects like industry clusters, workforce, and places and spaces in the region, to manage continuous evolution of key messages related to each.
• Serve as decision maker and thought partner for CEO, Executive Team, and Executive Committee regarding enterprise key messaging and brand assets such as logo, trademarked taglines, or other audio or visual owned brand assets.
• Identify and vet new strategic partnerships and co-branding opportunities for greater:SATX and SA WORX.
• Own and manage all creative and strategic agency and third-party contracts.
• Manage and evolve brand health metrics to include predictive, reputation management metrics.

Media Relations

• Develop and maintain key partnerships with national media outlets, distributors, and journalists.
• Serve as public-facing talent representing greater:SATX, SA WORX as needed, and the Greater San Antonio, TX region.
• Elevate awareness and consideration of the San Antonio, TX region as a competitive and desirable market for professional talent and businesses.
• Develop and deploy strategic approach to global media relations, build and foster local relationships, and drive the local narrative.

POSITION QUALIFICATIONS

Competency Statements

• Business Acumen - Ability to grasp and understand business concepts and issues.
• Conceptual Thinking - Ability to think in terms of abstract ideas.
• Project Management - Ability to organize and direct a project to completion.
• Communication, Written - Ability to communicate in writing clearly and concisely.
• Decision Making - Ability to make critical decisions while following company policies and procedures.
• Active Listening - Ability to actively attend to, convey, and understand the comments and questions of others. 

Experience:   

• 10+ years of experience in media relations.
• 5+ years of experience leading and coaching a creative team, to include managing third-party agency relationships and department budgets.
• Successful track record of developing and maintaining positive relationships with national media outlets, distributors, and journalists.
• Skilled in public relations and serving as an organizational spokesperson.