Director of Marketing, Office of Communications and Marketing - 220000004F

The Office of Communications and Marketing at the University of Tennessee, Knoxville, seeks applications and nominations for the position of Marketing Director. The Marketing Director leads the development of the university's marketing plan, oversees the execution of strategies in support of the university's goals, and serves as an integral member of the office’s leadership team.

UT Knoxville is the state’s flagship research university, a campus of choice for outstanding undergraduates, and a premier graduate institution. As a land-grant university, the institution fulfills its access mission through a commitment to excellence in learning, scholarship, and engagement.

The Office of Communications and Marketing is dedicated to advancing the university’s reputation. Staff members support the institution’s mission and goals, promote its successes and achievements, inform and engage its stakeholders, and ensure the integrity of its brand. We craft audience-focused communications based on data, best-practices, and emerging trends. The division employs more than 50 full-time professionals across several cross-functional teams—Creative, Digital, Marketing, News, Special Events, Video, and WUOT 91.9FM.

Duties/Responsibilities

The Marketing Director leads the development of the university's marketing plan and oversees the execution of strategies in support of the university's goals. In collaboration with colleagues and partners, the director helps establish the university's overall marketing and communication goals, defines objectives, and measures success.

The Marketing Director supervises a growing team of talented marketing professionals. Specific areas of responsibility include project management, digital marketing, advertising, social media management, and audience insights. The director oversees the execution of multiple marketing campaigns—often simultaneously—across owned, earned, and paid channels, coordinating and collaborating with colleagues and internal teams throughout implementation.

Knowledge, Skills, and Abilities

The ideal candidate is a strategic thinker who thrives in a collaborative, creative environment. Required knowledge, skills, and experiences include:

• Advanced knowledge of principles of marketing and advertising
• Demonstrated ability to create and execute detailed marketing plans and measure their success
• Advanced knowledge of digital and traditional marketing tactics
• Demonstrated success in managing complex marketing and advertising campaigns
• Great problem-solving skills and ability to think analytically
• Knowledge of quantitative and qualitative research, analytics, and audience insight practices
• Willingness to understand the needs and perceptions of our audiences and find solutions for meeting their needs and influencing their perceptions.

Qualifications

Required: Bachelor’s degree in marketing, strategic communications, or related field; minimum of ten years of professional experience related to position responsibilities.

Preferred: Experience working in higher education communications and marketing function.

 Salary

The market range for this position is MR14. Hiring salary is dependent on qualifications and experience.

Benefits

The university offers a highly competitive benefits package that includes health insurance and retirement plans through the State of Tennessee, generous annual and sick leave accruals, longevity pay, tuition waivers and discounts, discounted athletics tickets, and more.

Application Process

A review of all applications will begin immediately and continue until position is filled. For full consideration, applicants must apply electronically through Taleo and submit a cover letter, resume, and the names, addresses and phone numbers of three references.

Questions and nominations may be sent to Jacob Rudolph (jrudolph [at] utk.edu).

https://ut.taleo.net/careersection/ut_system/jobdetail.ftl?job=220000004F&tz=GMT-05%3A00&tzname=America%2FNew_York

Job: Executive/Administrative

Primary Location: US-Tennessee-Knoxville

Organization: Marketing

Schedule: Full-time

Campus/Institute: Knoxville

The University of Tennessee is an EEO/AA/Title VI/Title IX/Section 504/ADA/ADEA institution in the provision of its education and employment programs and services. All qualified applicants will receive equal consideration for employment without regard to, and will not be discriminated against on the basis of, race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity, age, physical or mental disability, or covered veteran status.

Required: Bachelor’s degree in marketing, strategic communications, or related field; minimum of ten years of professional experience related to position responsibilities.

Preferred: Experience working in higher education communications and marketing function.