This individual will oversee the Marketing Department’s role in supporting the growth of DRI’s program registrations, membership reach and brand awareness and brand-driven user experience. The successful candidate will be responsible for understanding DRI’s current and potential audiences and developing innovative marketing strategies and initiatives designed to grow brand awareness within the marketplace, promote key member products/services, and significantly increase the membership base. The Director of Marketing Strategy will work closely with all departments to play an important role in positioning DRI’s platform for success and will report to the Executive Vice President of Growth Strategy & Branding.
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