St. Croix Catholic School in Stillwater, MN is seeking a full-time Marketing & Development Director.
Update existing marketing plan as needed with strategic long-term and tactile short-term objectives.
Coordinate annual admission advertising and help promote school’s visibility within community.
Produce advertisements for admissions purposes.
Attend and photograph on-and off-site School events; maintain the archival photo library.
Collaborate with Admissions on admissions-themed advertisements, marketing materials, events, tours, information sessions.
Manage school’s relationships with outside website vendor, photographers, graphic designers and printing firms.
Conducts demographic and market research as needed.
Manage and plan department budget including all advertising expenses.
Sets and maintains professional writing and design standards for school communications. Serves as brand ambassador of the school.
Manage and maintain content for website.
Maintaining and communicating style guide for publications.
Print publications including marketing materials, giving program brochures and direct mail pieces.
Social media updates and communications.
Create weekly parent newsletter.
Media relations including advertising and press releases in local newspapers, local media coverage of school events.
Develops Annual Report (writing, designing/layout, managing printing); annual distribution to all stakeholders.
Creates and updates printed collaterals and online information for various funds.
Event Planning and Execution
Recruits, structures, and oversees volunteer force to plan and execute fundraising events, including but not necessarily limited to: Annual Golf Tournament, Annual Service Marathon Give-to-Max Day, Annual Light Their Way Gala, Annual Grandparent’s Day.
Oversees all details of events from planning to execution through follow-up reporting.
Produces or oversees production of all promotional efforts: mailed invites, flyers, bulletin articles, news releases, website announcements, social media announcements, etc.
Identifies potential donors; uses resources to develop profiles of donors; builds, maintains, and manipulates database accordingly.
Invites donors to learn about and/or become engaged in school’s mission and/or certain areas of interest.
Pursues renewing and new gifts from existing donors.
Identifies Planned Giving candidates; utilizes Catholic Community Foundation and other resources to develop approach to secure gifts from candidates.
Acknowledgement and Tracking of Gifts and Fund Balances
Captures in donor database all gifts to Endowment Fund, Tuition Assistance Fund, Stem/Technology Fund, Principal’s Discretionary Fund, Music & Arts Fund, and any additional gifts outside of these major funds.
Administers acknowledgement letters for all donations and all in-kind donations.
Maintains accurate and complete records for all donations.
Stays in regular contact with Catholic Community Foundation, which manages the school’s Endowment Fund.
Develops, implements, and maintains strategy to reconnect alumni with school at least four times per year.
Gathers news on alumni and includes in communications as space and time allow.
Invites alumni to visit school and encourages ongoing connection via SCCS website and Facebook.
Establishes new revenue streams through grant opportunities.
Supports academic programs by researching and identifying grant opportunities, and developing high quality grant applications in collaboration with faculty and administration.
Writes content of grant applications and follow-up reports on behalf of participating faculty and administration.
1. Bachelor’s degree in Communications, Marketing, Nonprofit Management or related field 2. 5 years experience in communications, marketing, and/or nonprofit development 3. Belief in the value of Catholic education and the mission of St. Croix Catholic School 4. Excellent interpersonal skills; ability to collaborate widely with various constituencies 5. Superior writing and editing skills 6. Strong project management experience 7. Proficiency with entire Microsoft Office & Google suite 8. Proficiency with Salesforce or comparable donor database system 9. Experience with content management websites 10. Experience with maintaining social media accounts for an organization or business 11. Organized, accurate record-keeping skills 12. Knowledge of online development opportunities, including social media strategies 13. Able to change course as necessary, respond to opportunity and stay focused on the task at hand.
Additional Salary Information: This position is benefits eligible.
Internal Number: 100
About St. Croix Catholic School
St. Croix Catholic School has a rich history of educating leaders in the St. Croix Valley. Located in beautiful Stillwater, MN, SCCS has been home to many alumni since 1856 yet is today eagerly meeting the needs of 21st Century learners through STEM education and up-to-date technology. In addition, SCCS offers Catechesis of the Good Shepherd for preschool through 5th grade and a Created for Greatness middle school leadership program. Faithful to the Church and rooted in virtue, St. Croix Catholic School unites with families to form scholars, disciples and servant leaders. For more information, visit https://www.stcroixcatholic.org/.