OHSU has a passion for Diversity, Equity and Inclusion that will be central to this role. The Associate Director of Media Relations manages and supervises media specialists within Strategic Communications and also serves as communications lead for other areas, as assigned.
The Associate Director will enhance broader awareness and understanding about OHSUs challenges, opportunities and contributions among the media, OHSU community and the general public. The Associate Director will play a primary role in advancing OHSU's national reputation through earned media.
The Associate Director will assist the Senior Director of Strategic communications in handling crisis media communications on behalf of OHSU and in providing strategic direction aimed at positively shaping perception, and promoting understanding and support of OHSU through public relations, which includes media relations, communications and creative services.
Supervise international, national, regional and local media relations program, providing reactive and proactive strategic communications. Develop strategic media plans in support of OHSUs mission and priorities. Strengthen OHSU's presence in national, regional and local media, including developing and implementing strategic communications and media action plans based on institutional areas of emphasis and strengths, and the relevant global issues of the marketplace, the public, and the health care, education and research environments.
Cultivate new relationships between OHSU and the national media to advance OHSU's national reputation. Also cultivate relationships between the OHSU community and the media, ensuring consistent, timely, forthright, high-quality interactions. Serve as a media spokesperson and participate in 24-7 on-call media relations/communications rotation, serving as back-up to the team, as needed.
Work with confidential information, security patients and law enforcement personnel, serving as a communication conduit between patients, employees, law enforcement and the media as necessary. Works with the media on emotionally difficult issues.
Assist the Senior Director of Strategic Communications in managing crisis and non-crisis communications on a variety of education, health and research, business and operations topics to enhance the strategic, proactive, effective and consistent communication of institutional information in support of OHSU's mission and strategic plan.
Other duties as assigned.
Bachelors Degree in related field OR equivalent combination of education and experience.
7 years progressively responsible experience in media relations, journalism or equivalent combination of education and experience.
At least 2 years supervisory experience.
Proven ability to work effectively with media, internal and community audiences.
Ability to recognize and articulate the national dimension of stories.
Excellent organizational skill and attention to detail.
Requires confidentiality, discretion, professionalism, initiative and good judgment.
Skill at working in a dynamic multi-team environment, meeting deadlines, multi-tasking, and establishing priorities.
Excellent written and verbal communication skills. Knowledge and skills in developing content that drives engagement and desired actions.
Strong knowledge of digital content channels and promotion of content via these channels.
Knowledge of marketing fundamentals such as demographic profiles, competitor analysis, market share/origin/use rates.
Demonstrated ability to work effectively in a team-based environment, including the ability to get things done through consensus and collaboration.
Must be able to perform the essential functions of the position with or without accommodation.
Graduate coursework in communication, marketing or related discipline.
Experience in health information content development, health journalism.
Experience working in and/or connections to national media outlets.
Experience with large, complex organizations.
Knowledge of national media market.
Ability to work with law enforcement personnel and security patients/issues.
Oregon Health & Science University values a diverse and culturally competent workforce. We are proud of our commitment to being an equal opportunity, affirmative action organization that does not discriminate against applicants on the basis of any protected class status, including disability status and protected veteran status. Individuals with diverse backgrounds and those who promote diversity and a culture of inclusion are encouraged to apply. To request reasonable accommodation contact the Affirmative Action and Equal Opportunity Department at 503-494-5148 or email@example.com.
As the state's only health and research university, OHSU brings together patient care, research, education of the next generation of health care providers and scientists and community service to improve the health and well-being of all Oregonians.The university is a conduit for learning for more than 2,800 students, providing training to interns, residents and fellows in postgraduate medical and research. It is the only place in Oregon that grants doctoral degrees in medicine, dentistry and nursing. OHSU cares for more than 251,000 patients each year from around the region and takes a leadership role in contributing to solutions involving the health of the state and the nation, such as health care access and transparency, ethics and workforce shortage. Beyond providing critical health care services, quality education and cutting-edge research, OHSU also is a key economic and social force in the Northwest. With an annual operating budget of $2.06 billion and more than 14,000 employees, OHSU is Portland?s largest employer. Its size contributes to its ability to provide... many services and community support activities not found anywhere else in Oregon. For more information visit http://www.ohsu.edu/xd/about/index.cfm