The Director actively develops, communicates and implements the Visit Palm Springs Tourism Marketing Strategic Plan. The Director works with the internal CVB sales, marketing and destination teams, the Palm Springs Bureau of Tourism (PSBOT) and the Palm Springs Bureau of Tourism Strategic Advisory Committee (PSBOTSAC) to conduct research, develop media plans and implement marketing and public relations programs focused on driving awareness and visitation to Palm Springs tourism Stakeholders.
The program of work will be established by the Palm Springs Bureau of Tourism and Palm Springs Bureau of Tourism Strategic Advisory Committee.
Provide strategic brand insight and direction that pertain to marketing effort to build awareness and grow brand recognition.
Actively lead the development, communication, coordination and implementation of the City of Palm Springs Sales and Marketing Strategic Plan elements as agreed by the Bureau and related Strategic Advisory Committee.
Works with the internal CVB sales, marketing and destination teams, the City of Palm Springs’ stakeholders and the Bureau to utilize research, develop media plans and implement marketing programs focused on driving awareness and increased revenue to the City of Palm Springs.
Represent the City of Palm Springs at designated trade shows, sales missions and client events.
Actively identify and execute key public relations and Trade opportunities in collaboration with the Bureau and Palm Springs Bureau of Tourism Strategic Advisory Committee (PSTSAC).
Pro-actively identify and assess new opportunities and developments in media consumption and viewpoints that may impact the City of Palm Springs in the short and long term.
ACCOUNT MANAGEMENT INITIATIVES
Manage overall relationship with the Bureau, key Stakeholders and CVB.
Act as primary contact for the Bureau’s team. Work with internal teams to provide guidance and support for questions and requests.
Manage all billing and invoicing issues, including providing monthly billing book and accrual reports.
Develop creative briefs, upon receipt of input document from the Bureau, for each project that describe the strategy, specific goals and message of each project. Review and approve creative deliverables prior to sending to the Bureau for final approval.
Monitoring of annual trends and ongoing analysis of consumer attitudes and behavior.
Plan account meetings, reviews, requirements sessions, and briefings as needed.
Provide reporting on status, timeline, and results of all projects and initiatives
Develop and manage campaign media including; Co-op media, planning and buying.
Host in market media on behalf of the Bureau.
Liaise between Palm Springs Bureau of Tourism Strategic Advisory Committee (PSTSAC), collaboration partners and stakeholders.
Perform related duties as assigned. Employee must be flexible to changing policies and procedures as well as varying deadlines.
Maintains a positive, upbeat attitude and role in the organization. Promotes and exemplifies CVB values; represents departmental objectives and interests to internal operations and external customers and relationships.
Commitment to Service
Follows up on telephone calls, e-mails, requests, complaints and challenges; responds quickly to internal and external needs. Develops and promotes teamwork and cooperation among fellow workers and managers/supervisors. Shows an appropriate sense of urgency in completing work and addressing the needs of the department.
NOTE: The statements herein are intended to describe the general nature and level of work being performed by employees assigned to this position. These statements are not intended to be construed as a complete list of all responsibilities, duties and skills required.
To perform this job successfully, the employee must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and/or Experience
College degree preferred, particularly in Hotel, Marketing or Communications.
Previous DMO/CVB experience preferred.
Seven to ten years of experience in sales, public relations, advertising, and marketing environment.
Strong administrative and organizational skills (deadline and detail oriented).
Demonstrates ability to coordinate a variety of people who possess varying degrees of technical knowledge.
Must have a valid driver license and current automobile liability insurance that meets or exceed California requirements. A clear Motor Vehicle Record is required. Updated MVRs may be collected periodically.
Will require frequent day travel within the destination for meetings and events and additional domestic overnight travel for meetings, conferences and presentations.
Excellent writing, verbal communication and interpersonal skills
Ability to deal with multiple and concurrent programs
Analytical capability with proficiency in details
Strong knowledge of online communications strategies and tactics, usability standards, branding and latest digital technologies, tools and best practices
Experience in tracking and analyzing key metrics such as engagement and sentiment
Knowledge of social networks, online communities in the hospitality industry, content management systems and relevant mobile applications
Ability to multi-task in a fast-paced, deadline driven environment
Additional Salary Information: Bonus Eligible
About Greater Palm Springs Convention & Visitors Bureau
The Greater Palm Springs Convention & Visitors Bureau (CVB) is the region’s coordinating agency for tourism, marketing and promotional efforts aimed at leisure, corporate, incentive and convention group markets. The CVB works on behalf of its partners to promote Greater Palm Springs by reaching visitors from around the world through ongoing sales and marketing efforts.