SUMMARY: The Director actively develops, communicates and implements the Visit Palm Springs Tourism Marketing Strategic Plan. The Director works with the internal CVB sales, marketing and destination teams, the Palm Springs Bureau of Tourism (PSBOT) and the Palm Springs Bureau of Tourism Strategic Advisory Committee (PSBOTSAC) to conduct research, develop media plans and implement marketing and public relations programs focused on driving awareness and visitation to Palm Springs tourism Stakeholders. Strategic Initiatives The program of work will be established by the Palm Springs Bureau of Tourism and Palm Springs Bureau of Tourism Strategic Advisory Committee. STRATEGIC INIT
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