Responsible for supporting leadership in the development of Health System (HS) strategic marketing plans, leading the implementation of related tactical plans across assigned APUS Brand teams and execution of market access engagements with cross functional colleagues, co-promote partners and external vendors. Ensure short term objectives are achieved to improve market access and sales performance, aligned with HS business and related Brand plans. Lead tactical plan development and execution in association with strategic direction for assigned Brands.
Lead creation of HS Brand tactical business plans for assigned Therapeutic Areas: developing competitive readiness plans, critical initiative timelines, directing marketing initiatives, and controlling the prioritization of project and process workload.
Collaborate as a strategic partner with HS and Sales field leadership teams to identify, propose, coordinate and implement proactive plans to pull-through market access materials and messaging to support Therapeutic Area strategic goals established for key payer/organized provider customers.
Lead and execute the development and review of marketing/sales resources through all appropriate internal processes (including, but not limited to, MAP, HSRC, FFS Engagements, etc.)
Develop and report project and resource metrics to gain insight for future action.
Collaborate in workstreams as part of the Brand Situation Analysis and Strategic Planning to ensure that critical factors identified by leadership are included in the HS business planning process, ensuring that tactical plans are developed to achieve franchise market access and sales performance goals.
Review changes in the healthcare environment that may require the inclusion of data and brand consequences by franchise directors in the strategic decision process
Collaborate with cross functional departments (including sales, marketing, CL&D and operations) to maintain collaborative relationships with internal and external stakeholders and recommend new partners for development.
Manage outside agencies and consultants -- projects and budgets.
Manages the development of appropriate training materials and programs to support the delivery of HS-related materials to field colleagues engaging market access partners (i.e. HS Account Management, Key Account Management and Sales Teams as appropriate).
Work directly with specific HS customer to procure and implement approved marketing programs to support corporate and brand promotional strategies
Lead other support functions as assigned by supervisor.
Sales Budget: Directly impacted by the number of critical strategic objectives that are successfully addressed with appropriate and successfully executed tactical solutions.
A&P Budget: Directly impacted by the efficient use of resources including: management of direct reports, vendors, negotiation for services both internally and externally and monitoring of budget.
This position will be highly engaged in managing the development of market access plans, executing on that plan, and subsequently learning how to make "bigger picture" strategic choices. Therefore, this position is a "transition" from total responsibility for tactical plan development and implementation into a position that is also strategic in nature. This position will continue to more fully develop working relationships with higher level external partners and internal colleagues from other departments (including, but not limited to, sales, market research, legal, business analytics, and regulatory). This role requires teamwork for success and demonstrates it directly by the collaboration with individuals to follow the HS strategic business plan to implement successful tactics. This position will report to the Director, Value Strategy & Access Solutions, and will collaborate with colleagues from several other functional areas.
Minimum 7 years of related, relevant market experience (i.e., sales, sales training, market research, marketing operations, managed care, etc.)
Ability to multi-task and work independently.
Proficient in power-point and excel.
Shown analytical and quantitative skills.
Validated oral and written communication skills.
Proven ability to be a high performance contributor or leader of multiple projects, processes or functions.
Should have demonstrated knowledge of disease states and ability to converse with professionals about disease states and related products.
Ability to present sophisticated issues to higher level management is a zrequirement.
Willingness to travel (20% to 40%).
Advanced Degree/Education in a related field.
Minimum of 1.5 years of brand marketing experience preferred
Demonstrated understanding of managed markets and the US healthcare system a plus.
Specialized training in Oncology or specialized education in marketing.
Astellas Pharma US, Inc., is a U.S. affiliate of Tokyo-based Astellas Pharma Inc. Located in Northbrook, Illinois, the company serves as the headquarters for the U.S. and employs nearly 1,200 people. Astellas is a pharmaceutical company dedicated to improving the health of people around the world through the provision of innovative and reliable pharmaceutical products.Our commitment to changing tomorrow is measured not only by our focus on bringing innovative and effective new medicines to patients and physicians, but also by the importance we place on the impact we can make within the communities where we work and live. Astellas supports many causes and has created Changing Tomorrow Day, an annual, worldwide volunteer event, to demonstrate this commitment.