The Director, Digital Access & Engagement is responsible for the digital footprint of LifePoint Health and its hospitals, including hospital website maintenance and innovation, digital marketing initiatives tied to growth opportunities, and online visibility for our hospitals and physicians.
ESSENTIAL FUNCTIONS: To perform this job, an individual must perform each essential function satisfactorily with or without a reasonable accommodation.
Create, execute, and refine digital campaigns, templates, and web initiatives to ensure brand consistency across Company.
Maintain hospital websites utilizing Company content management system and provide oversight and management ensuring brand consistency throughout.
Ensure Company and hospital compliance and brand standardization with federal digital guidelines.
Create and manage company social media guidelines and initiatives partnering with Communication Team to ensure protocol is followed.
Identify and lead enterprise digital initiatives to drive growth.
Serve as subject matter expert (SME) in the digital space for the Company and its hospitals.
Manage vendor relationships including the delivery of current projects and assessment and implementation of future projects.
Manage internal marketing team to include oversight and influence of designers and Marketing Managers work product underscoring the importance on the execution of digital campaigns.
Regular and reliable attendance.
Perform other duties as assigned.
Position serves both internal co-workers and external customers, clients, patients, contractors, and vendors.
Access to and/or works with sensitive and/or confidential information.
Exhibit an understanding of healthcare regulatory and compliance (e.g., HIPAA). Skilled in the application of policies and procedures. Knowledge of Business Office Standards and Recommended Practices.
KNOWLEDGE, SKILLS & ABILITIES: The requirements listed below are representative of the knowledge, skills and/or abilities required.
Education: Bachelor's Degree.
Experience: Minimum of 7 years.
Skills and Abilities:
Business Mathematical Skills -- Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rates, ratios, and percentages and to draw and interpret graphs.
Moderate Computer Skills -- Frequent use of electronic mail, word processing, data entry, spreadsheets, graphics, etc. Ability to create, maintain and incorporate simple functions into documents, spreadsheets, databases, and presentations to support business objectives
Complex Communication -- Frequently communicates complex information and interacts with management. Can present, resolve, and address delicate situations. Can motivate and persuade others.
Varied Business Problems --Problems are varied and complex, requiring analysis or interpretation of the situation. Problems are solved using knowledge and skills, general precedent, and practices.
Department Specific -- Decisions impact the management and operations within a department. May contribute to business, and operational decisions that affect the department.
Functional Independent Judgement -- Provides and sets goals and priorities for functional area. May make recommendations for department policies, practices, and programs. Makes decisions for and/or resolves problems for others.
Project Planning / Organization -- Handle multiple projects simultaneously including task delegation, project oversight, and resource allocation.
PHYSICAL AND MENTAL DEMANDS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job responsibilities.
While performing the duties of this job, the employee is occasionally required to stand; walk; sit for extended periods of time; use hands to finger, handle, or feel objects, tools or controls; reach with hands and arms; climb stairs; balance; stoop, kneel, bend, crouch or crawl; talk or hear; taste or smell. The employee must occasionally lift and/or move up to 20 pounds. Repetitive motion of upper body required for extended use of computer. Required specific vision abilities include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
WORK ENVIRONMENT AND TRAVEL REQUIREMENTS:
Work environment characteristics described here are representative of those that an employee may encounter while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job responsibilities.
Works in well-lit, ventilated and climate controlled office environment with routine office equipment; some equipment has moving mechanical parts.
In hospital environment, may be exposed to hazards and unusual elements, which may include but are not limited to bloodborne pathogens and / or contagious illnesses, toxic chemicals, and biohazardous materials which may require extensive safety precautions and the use of protective equipment.
Noise level in the work environment is typical for an office and/or hospital environment.
Minimum overnight travel (up to 10%) by land and/or air.
LifePoint Health is committed to providing Equal Employment Opportunities for all applicants and employees and complies with all applicable laws prohibiting discrimination against any employee or applicant for employment because of color, race, sex, age, religion, national origin, disability, genetic information, gender identity, sexual orientation, veterans’ status or any other basis protected by applicable federal, state or local law.
Internal Number: 7410-4634
About LifePoint Health
LifePoint Health was founded in 1999 on the idea that everyone deserves quality healthcare close to home and that strong healthcare creates strong communities. Today, our national network of hospitals, post-acute service providers and outpatient centers is united by a singular mission of Making Communities Healthier. But we are more than just a network of healthcare facilities – we are an integral part of community life, and we are proud to play a role in helping our communities thrive.