SUMMARY: TheDirector of Marketing acts as the Marketing Department’s second-in-charge, closely collaborating with key members of Marketing, Ticket Office, and Telesales staff to ensure the overall coordination and execution of marketing, sales, and promotional strategies for all revenue-generating concerts by performing the following duties:
ESSENTIAL DUTIES AND RESPONSIBILITIES: Other duties may be assigned.
Works with Vice President for Marketing and Strategic Engagement to plan advertising and promotional strategy for the season based on budgeted goals. Implements advertising and promotional plan for all concerts.
Works closely with the VP in order to generate annual expense/revenue budgets, and help determine income goals for all concerts, quarterly financial forecast updates, and monitoring of expenses
Develops and manages detailed media plans, including but not limited to online, print, radio, web and display/outdoor. This may include managing, and providing direction to an outside media agency. Places all media buys and manages expenses for subscription and single ticket sales campaigns; and pursues media sponsorships.
Negotiates and manages all cash/trade deals with print, broadcast and digital media partners including Artslandia publishing partnership.
Manages timelines and content development for all television and radio campaigns. Works with the Vice President for Marketing and Strategic Engagement as well as the Artistic Administration to prepare scripts and music segments for commercial radio station spots, and identifies footage, music and other content for television spots; works with station representatives and/or outside vendors to coordinate spot production.
Monitors and adjusts advertising strategy as necessary to maximize ticket sales. Utilizes Tessitura Analytics software to identify sales trends, challenges and opportunities.
Maintains effective communication with the Creative Services team regarding specs and deadlines for all advertising/marketing projects.
Supervises Web and Digital Content Manager to ensure that the website and digital marketing campaigns (e.g. emails, digital ads, eNewletter) achieve stated goals, stimulate annual sales, promote audience development, and support community engagement.
Identifies new and innovative opportunities to increase awareness of the Oregon Symphony by maintaining and developing relationships with partner organizations and companies.
Monitors and approves budgets related to ad spending and collateral production.
Works closely with VP and marketing team to test ideas for building audiences, including, but limited to clubs, memberships, rewards programs, and season specific promotions. Evaluates concept logistics and viability, identifies measurable goals with VP and oversees implementation of approved projects.
Oversee marketing plan development, campaign execution and sales growth for targeted audience development, such as: College Student and diversity programs,
Evaluates telesales lists, reviews call scripts, and sets monthly goals with Telesales and Audience Development managers.
Prepares and analyzes daily sales reports. Tracks pacing of concert sales. Identifies opportunities and coordinates pricing adjustments (i.e. dynamic pricing strategies) with Ticket Office Manager to maximize revenue and maximize concert hall capacities based on demand.
Generates concert-specific earned revenue forecasts based on historical data and trends, along with strategies/programs for improving sales performance.
Conducts market research (quantitative and qualitative), surveys and campaign A/B testing in order to stimulate/increase ticket sales, evaluate patrons’ concert experiences, improved ad campaign effectiveness, test new concepts/programs for patrons, gauge brand perceptions and more.
Works with VP to plan profiles, features, and President’s letters for concert programs.
Works with the Creative Services team to ensure adherence to organizational branding guidelines across all platforms, enforce brand and aesthetic values among all departments
Monitors trends and developments in marketing and the non-profit arts sector and incorporates those trends into OSA’s campaigns appropriately.
Attends weekly artistic planning meetings and researches marketability of proposed artists.
Attends concerts and Symphony events. Is available to support projects in hall – promotional displays, events, talks, etc.
QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and/or Experience: Bachelor's degree (B. A.) from four-year college or university and a minimum of five years marketing experience, preferably in the arts sector, ideally with a performing arts institution. A passion for classical music is a plus.
Language Skills: Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers or employees of organization.
Mathematical Skills: Ability to budget and forecast with accuracy and to calculate figures and amounts such as discounts, percentages, etc.
Reasoning Ability: Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.
Computer Skills: Extensive Excel spreadsheet experience; working knowledge of Microsoft Office software; ability to quickly learn and use new software; Tessitura database software experience a big plus.
Experience in pricing tickets and forecasting sales.
Strong proofreading skills as requested for marketing materials
Team player. Flexibility to work occasional evenings and weekends as needed.
The Oregon Symphony is an equal opportunity employer and is committed to diversity, equity, and inclusion in all facets of the organization. We seek to develop a diverse candidate pool and welcome nominations and applications from all qualified candidates regardless of race, gender, sexual orientation, age, disability, religion, or national origin.
If you are interested in this position, please submit a cover letter and resume to firstname.lastname@example.org. No phone inquiries, please. All submissions will be held in confidence.
Position is open until filled.
Additional Salary Information: The Oregon Symphony has a competitive compensation package, including excellent benefits
About Oregon Symphony
The Oregon Symphony is a vibrant, growing organization, which has achieved record ticket sales and contributions under the dynamic leadership of President & CEO Scott Showalter. At a time when many orchestras are reducing their classical programming, the Oregon Symphony has continued to invest in the art form, expand its season, reach new and bigger audiences, and expand its collaborations in the community. Approaching its 125th Anniversary season, the Symphony continues to champion living composers with a robust commissioning program, celebrate diverse artistic voices across our Classical, Pops, and Specials performances series, and explore the pressing issues of our time through the medium of music. Our upcoming 21/22 Season is slated to feature the premieres of six commissioned works, including the groundbreaking An African American Requiem by Portland-based composer Damien Geter which will be broadcast nationwide on public radio.
The Symphony unites exceptional musicians, a world-class conducting staff, an unrelenting focus on excellence, a compelling vision, and a strong commitment to the greater good. The result is something special and rare: an energy that can be felt in ...every note and performances that move its listeners. As one of the region’s cultural jewels, the Symphony is central to the thriving arts community in Oregon and Southwest Washington. Propelled by the desire to bring the power of music to more people in new ways, the Oregon Symphony is always moving music forward.
Each year, the multi-Grammy nominated Oregon Symphony performs more than 115 concerts at the Arlene Schnitzer Concert Hall in Portland and performs regularly in Salem, Newberg, and other cities in the region. It also produces award-winning educational and community engagement events. The Symphony’s programs directly serve more than 250,000 people annually and reach tens of millions more around the globe through its broadcast and recordings programs. The institution is supported by thousands of individuals, businesses, and foundations and receives funding from the Regional Arts & Cultural Council, the State of Oregon Arts Commission, and the National Endowment for the Arts.
The Oregon Symphony Association employs 76 full-time union musicians, which have been led for 18 seasons by renowned Music Director Carlos Kalmar. As announced in February 2021, David Danzmayr will succeed him as the Oregon Symphony’s new Music Director in Fall 2021, the start of the Symphony’s 125th anniversary season. Under Danzmayr, a new Creative Alliance will feature extraordinary artists and cultural thought leaders, including Nathalie Joachim, Gabriela Lena Frank, Jun Märkl, Gabriel Kahane, Simone Lamsma, and Johannes Moser. Beyond this august group, the Symphony engages dozens of guest conductors and soloists each year to perform with the orchestra.
The Association’s annual operating budget is approximately $22 million, of which 80% is spent on artistic and engagement programs. It employs a full-time staff of 45, who are responsible for concert production, marketing, public relations, education, community engagement, fundraising, customer service, accounting, and financial reporting. It is governed by a volunteer board of directors, who each year contribute thousands of hours and personally contribute more than $2 million.