Department Description The Office of University Communications is responsible for the strategic management of the University’s overall public relations and reputation management activities. The department provides leadership, counsel and services to over 200 communicators across campus and works with those communicators to ensure a unified campus-wide communications strategy. Areas within University Communications include: Executive Communications, Media Relations, Internal Communications, Content Development, Social Media, Marketing Communications, Strategic Resources, Issues Management, Community Relations, Public Records, the UNC-Chapel Hill Visitor’s Center, and UNC Creative.
Position Description THIS IS A TIME-LIMITED POSITION WITH AN ESTIMATED DURATION OF 3 YEARS.
The Social Media Content Producer reports to the Director of Social Media and works with colleagues in University Communications, as well as with communication professionals within the schools and units across campus. This position is often required to make real-time decisions about how best to represent the University in online conversations, helps implement the University’s social media strategy and researches, plans, creates, edits, organizes and posts digital content (such as videos, photos, graphics, gifs, memes, etc.) that effectively tell the University’s story. Key responsibilities include using web-based and mobile digital platforms to engage key constituencies of the University, managing the University’s online reputation, creating and executing integrated, online marketing and engagement campaigns for the University’s social media channels, and helping expand the University’s social media program into new platforms to effectively shape public perceptions and develop a broad community of support. In addition, the Social Media Content Producer occasionally assists other content developers/managers in University Communications with non-digital communication efforts, as necessary.
Minimum Education and Experience Requirements Bachelor’s degree and one year of experience related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
Essential Skills, Knowledge and Abilities The Social Media Content Producer must have knowledge of social media channels such as Facebook, Twitter, Snapchat, Instagram, YouTube, LinkedIn, Pinterest and Periscope. The individual must be able to work with other content creators in University Communications and across the campus to develop and implement integrated communications initiatives. The individual must be able to monitor and be aware of conversations on social media channels about the University and share trends and observations. The individual must have the ability to help other communications professionals across the campus develop and enhance their social media efforts. The individual must be able to stay abreast of innovations, techniques and technologies that can be utilized by the University in social media and must show good judgement in social media practices and campus communications.
Preferred Qualifications Experience creating graphics and videos is a plus.
The University of North Carolina at Chapel Hill is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender, gender expression, gender identity, genetic information, race, national origin, religion, sex, sexual orientation, or status as a protected veteran.