The San Francisco Human Services Agency (SFHSA) is committed to delivering essential services that support and protect people, families, and communities. We partner with neighborhood organizations and advocate for public policies to improve well-being and economic opportunity for all San Franciscans. The Agency accomplishes its mission through two departments, one office, and eight administrative divisions: the Department of Benefits and Family Support (e.g., provides low-income San Franciscans cash assistance, workforce development support, food and health care coverage, and protects children from abuse and neglect), the Department of Disability and Aging Services (e.g., supports the well-being, safety and independence of adults with disabilities, older people, and veterans), and the Office of Early Care and Education (i.e., funds daycare and preschool programming). Together, we support over 200,000 San Franciscans with an annual budget of over $1 billion.
Under the direction of the Deputy Director for Policy and Planning, the Communications Director is responsible for developing, managing, implementing, and administering a comprehensive communications strategy for SFHSA. With the support of the Communications team, the Communications Director leads the implementation of multi-channel strategic communications plans to strengthen the awareness of the Agency’s community services and mission through branding, media relations, digital communications, multicultural public affairs campaigns and outreach, and internal communications. The Communications Director also responds to time-sensitive crises, and media and community requests for information.
The position’s major focus is to design, plan, coordinate, and manage Agency communications, both internally and externally, using the platform of a recently launched new Agency brand. S/he/they must also have well-developed skills in critical thinking, possess excellent communication skills, be able to build and maintain relationships with internal and external stakeholders, and lead and coordinate people who work across multiple disciplines within and outside the Agency. The Communications Director builds strategic, cross-sector partnerships with non-profit community service providers, Agency grantees, the Mayor’s Office, and San Francisco City Departments to advance shared communications priorities.
The position manages four direct reports and leads internal collaboration with Executive members and managerial staff across all Agency programs and divisions. The Communications team is also comprised of one consultant and as-needed professional vendors.
Essential Duties and Responsibilities
Manage a team of 4 communication professionals, a consultant, and as-needed professional vendors.
With support of the team, create, deliver, and implement Agency communication strategy for large-scale initiatives, targeted campaigns, announcements, and press releases through all relevant outlets.
Develop a public-facing communication strategy, implemented via traditional and social media, to influence public opinion and assist in increasing public access to SFHSA services.
Oversee an internal-facing communication strategy to clarify and facilitate messaging among Agency executives and employees at every level.
Coordinate with SFHSA Information Technology Division, the Innovation Office, the Office of Diversity, Equity, Inclusion and Belonging, and executive management and staff, and vendors to implement internal and public-facing strategies.
Help develop and maintain content, consistent branding, and positive reputation across all communication materials, channels and technology; be an advocate for the Agency and its clients.
In partnership with HSA’s Office of Diversity, Equity, Inclusion, and Belonging, formulate communications strategies to advance SFHSA’s values of Diversity and Racial Equity among internal staff and the larger San Francisco community. Deliver targeted outreach and build trusted partnerships with underserved communities, especially Black, Indigenous, Asian/Pacific Islander, Hispanic, Latinx, and veterans and adults with disabilities.
Monitor, evaluate, and oversee content strategy for SFHSA.org to ensure SFHSA’s brand voice is consistent, accessible and usable by the public and partner stakeholders.
Serve as the Executive Director’s liaison with other City/County staff, the Mayor’s Press Office, officials of outside agencies, media, and public for all messaging and content in their respective channels and organizations.
Direct public affairs, including community relations/public information program, special events, and media relations activities, and advertising programs.
Develop new media contacts and opportunities to share stories and articles about HSA. Maintain existing relationships.
Provide support on time-sensitive and strategic media responses, editorials, and key interviews.
Possession of a baccalaureate degree from an accredited college or university; AND
Six (6) years of professional experience leading the major functions of a public affairs, public information, public relations, social media, digital engagement, and community relations unit for a medium to large private or public organization. This experience must include three (3) years supervising professional staff.
Substitution: Additional experience as described above may be substituted for the required degree on a year-for-year basis (up to a maximum of two (2) years). One (1) year is equivalent to thirty (30) semester units / forty-five (45) quarter units.
The stated desirable qualifications may be used to identify job finalists at the end of the selection process when candidates are referred for hiring:
Experience working as a communications professional in the public sector
Experience working as a communications professional in the field of human services