The Head of Brand in North America will be responsible for leading our integrated marketing strategy, planning, and execution across channels. The "mantra" for the Head of Brand will be to deliver 'A consistent, and well thought out cross-channel marketing experience. Always considering the POV of the consumer.'
In this role, you will own Brand Planning, working with a global team to drive a consistent, centralized approach for NA. This includes building annual brand marketing plans and marketing roadmaps, driving brand and product marketing strategy, leading the Marketing Go-To-Market process, athlete marketing and supporting a team that manages priority marketing programs.
Lead development of annual brand marketing plan- defining marketing goals, objectives, strategies, and KPI's- in partnership with VP Brand Marketing NA.
Actively track & analyze business results and brand performance metrics.
Foster innovative thinking and approach to brand marketing planning, bringing new ideas for consideration. Create "Never been done befores."
Develop brand and product marketing strategies, including consumer target approach and positioning, to help achieve brand, category, and channel goals.
Manage NA marketing teams and channels/function communication, spanning across eCommerce, social/digital, partnership marketing, brand comms and our IRL efforts.
Steer team in effective execution of marketing plans, providing clear direction including goals, objectives, and strategy.
Drive clear and consistent consumer focus, storytelling, and brand voice across marketing touch points.
Lead product collaborations, including identifying opportunities, scoping potential partners, and building business cases to inform go/no-go.
Track and share competitive activity, trends, and implications. Understand the fitness/wellness/conditioning landscape.
Community building and relationship sustaining efforts.
Lead marketing GTM Process, balancing channel needs as informed by functional inputs, to achieve aligned brand and product priorities.
BS or BA, MBA is a plus
10 years of experience in fitness/wellness/lifestyle/culture or fashion with direct experience in Product Marketing, Brand/Impact Marketing, GTM/Marketing Ops, eComm Marketing, and Wholesale Marketing.
Strong analytical and strategic thinking ability.
Strong knowledge and hands-on experience applying marketing fundamentals.
Solid project management experience.
Team leadership and development experience (3+ direct reports).
Exceptional verbal and written communication skills.
Strong interpersonal skills.
Ability to lead and inspire cross-functional teams.
A high degree of comfort managing ambiguity and the ability to thrive in a fast-paced, entrepreneurial environment.
Gymshark is a fitness apparel & accessories brand, manufacturer and online retailer based in the United Kingdom, supported by millions of highly engaged social media followers and customers in 131 countries.
Created in 2012 by teenager Ben Francis and a group of his high-school friends. Gymshark has grown from a screen printing operation in a garage, into one of the fastest growing and most recognisable brands in fitness. This growth comes from a devotion to producing innovative, effective performance wear and an ever-expanding social presence, and above all a commitment to the Gymshark vision:
Before there is an action, there is an idea.
We exist to create the tools that help people unlock their full, incredible potential and put their ideas into action.
Be all that you imagined you could be. Be a visionary.
We exist to unite the conditioning community.