The mission of this role is to own the end-to-end strategy for DudeSolutions.com and related web properties to generate more qualified leads and inbound pipeline, increase organic website traffic, improve website engagement and inform website improvements.
This role will own the Dude Solutions website experience, performance and ongoing delivery. It works closely with the marketing organization to optimize the website experience and deliver continuous improvements on key performance metrics such as SEO results, visitor engagement, conversions and lead quality and volume. This person will apply website experience best practices and ongoing testing to improve Dude Solutions’ website experience, create flexible web components, new features and functionality.
What you’ll be doing:
Drive strategy and planning for Dude Solutions’ web platform ensuring scale to support growth (M&A, international expansion, product launches, etc.) and achieve business results
Lead, develop and execute data-driven web marketing strategies and tactics in alignment with brand and demand campaigns to increase lead generation and revenue
Build, maintain and communicate a roadmap for ongoing website improvements by working closely with key cross-functional stakeholders
Drive SEO strategy with agency partner including content improvements, keyword optimization, link building and other activities to improve authority, traffic and engagement
Create and execute an A/B testing strategy and prioritization to optimize engagement and increase conversion rates
Build an effective personalization strategy defining the audiences, analyzing customer behavior, identifying target attributes and planning and testing experiences
Actively monitor and manage day-to-day website operations including web content management, sitemap, navigation, localization, and analytics to improve discoverability (SEO), user experience, and conversion
Manage and optimize key conversion points in the marketing funnel, including landing pages, website calls-to action, and lead-generating forms including the end to end tagging, tracking and attribution logic
Collaborate with content, design, web developers, and other web stakeholders across marketing and the organization to build best-in-class digital experiences
Monitor overall web performance using Google Analytics, Google Search Console and Google Tag Manager to provide data-driven recommendations to improve user experience, engagement, and acquisition by channel (including preparing a weekly, monthly and quarterly web performance report)
What you need
5 years of website optimization experience specifically with website strategy, planning, design, development, A/B testing and administration (Drupal experience a plus)
Strong understanding of Web UX and conversion best practices
Working knowledge of SEO best practices including technical SEO knowledge
Proven experience managing a conversion optimization program
Experience with Google Data Studio, Funnel.Io, Ahrefs, DRIFT, and Qlik.
Great project management, analytical and problem solving skills — scope work, drive execution and deliver on tight deadlines while working with multiple stakeholders
Experience working within at SaaS business
Be the Dude
There’s no one kind of Dude. We are always looking for people that bring new perspectives and life experiences to our team. It’s the diversity of those people and their ideas that inspire innovation that runs through everything we do. At the core of our unique culture are our people – so we expect our candidates to have all the “right stuff”. If you are a big thinker, have a passion for technology and great people, embrace creativity, and are genuine in both words and actions, then get ready to do something incredible.