The Content and Campaign Specialist will be responsible for external-facing content and campaigns for NCACPA’s five strategic areas. This team member will incorporate a multitude of modern promotional marketing techniques, including email nurturing, paid social campaigns, and targeted programmatic/retargeting campaigns across the six key channels currently utilized by NCACPA: email, direct mail, advertising, events, web/SEO, and social media.
Promotional Marketing Campaigns
Utilize available resources and develop compelling content marketing assets to be used in multi-channel in/outbound campaigns.
Collect, analyze, and report on results of content marketing via standard content marketing-related KPIs, using web analytics tools, marketing automation platforms, and social media management tools to inform and optimize ongoing content marketing and future campaign efforts.
Coordinate the development of campaigns and provide content strategy recommendations for membership renewal campaigns.
Understand a variety of audience types and be able to easily adapt voice and style accordingly.
Conduct research with prospective and current members to assist in the development of effective campaign copy, in addition to gathering feedback on NCACPA’s programs and services.
Content Creation & Sourcing
Implement strategies that ensures constituents can easily discover timely, accurate, and relevant content of interest.
Establish relationships with subject matter experts to secure relevant content that complements NCACPA’s offerings and meets the needs of stakeholders.
Comprehensive understanding of NCACPA’s taxonomy and Google keywords to appropriately categorize web content.
Develop original, and source relevant, content for Interim Report magazine, as well as other channels, and proof layout.
Write, proof, and/or edit course descriptions and speaker bios for event programming.
Adhere to governance and workflow procedures for subsequent maintenance of content. Comply with editorial style guide/standards to ensure consistency and brand alignment.