This position resides in ADEAs Division of Educational Pathways which oversees the student recruitment and centralized application process for the dental professions. The Senior Manager of Enrollment Technology and Outreach is a new position and will be responsible for the daily use of the Customer Relationship Management (CRM) system, driving engagement with prospective applicants for ADEAs four dental education programs, and the creation, development and execution of applicant recruitment and outreach activities through the CRM system. The Senior Manager will use their knowledge of higher education admission practices and student recruitment trends to identify opportunities to grow the national dental school applicant base. They are responsible for the technical dimensions of deploying the Centralized Application Services (CAS) communication plans, generating required reports, building queries to identify target recruits and maintaining the security of the data in the CRM system. Additionally, the Senior Manager will be responsible for the overall configuration and functionality of the divisions CRM platform and will collaborate with internal stakeholders (i.e. Communications and Membership) to ensure Educational Pathways recruitment initiatives and outreach activities are supported by the CRM system.
1. Recruitment and Outreach
Lead and coordinate student engagement and recruitment initiatives through the CRM.
In concert with the Senior Director of Application Services, manage the applicant communication plans for ADEA CASs.
Support the Educational Pathways team and its recruitment initiatives by partnering with other divisions (IT and Communications and Membership) to ensure the data integration between the CRM and other ADEA platforms operates smoothly.
Coordinate with Educational Pathways team in the development of events and maintain forms in the Form Building app to ensure appropriate collection of data for recruitment and reporting purposes.
Generate, interpret, monitor and maintain accurate reports on outreach to high schools, colleges, dental schools and health professions advisors and updates CRM.
Establish rapport with other departments to ensure a sense of team in all assignments and daily operations.
2. Overall Management and Implementation of CRM
Manage, implement and operationalize ADEAs Customer Relationship Management (CRM) system.
Create, execute and maintain multichannel content that supports the recruitment and outreach of prospective applicants to ADEAs four dental education programs.
Build engagement campaigns, as well as, testing, deploying and reporting on outbound email campaigns and other communication channels.
Manage contact database within the CRM, including importing and assigning contacts to campaigns and segments.
Collaborate with CRM vendor to test data, as well as, resolve any issues arising from the data integration.
Collaborate with CRM vendor support services to resolve any issues arising from the CRM and to ensure issues are addressed in a timely manner.
Identify and develop business practices and procedures to maximize efficiency and reduce time required to enter or update data.
3. Assessment and Reporting
Develop and monitor key performance indicators and goals.
Design and maintain appropriate dashboards and reports incorporating maps, graphs, and tables that provide clear, accessible statistics to the Senior Vice President of Educational Pathways and other team members.
Extract and analyze data from the CRM system for tracking and targeting communications and outreach campaigns.
Create periodic data driven reports detailing results related to increased engagement, conversions, etc.
Six Month Goals
Meet with Educational Pathways application services team to assess CRM needs and goals.
Craft and develop a plan for CRM implementation.
Identify and establish key performance indicators for CRM as related to recruitment and outreach.
Create plan for migrating current applicant information.
Bachelors degree from an accredited college or university and seven years of relevant work experience is required.
Knowledge of and at least three years of experience in higher education admissions and recruitment is required. Health professions admissions is preferred but not required.
Demonstrated knowledge of CRM systems with three years experience in content creation, data assessment and targeted messaging.
Ability to lead and manage projects that integrate technical solutions into the admissions and recruitment processes.
Experience configuring, testing and supporting a CRM.
Experience with data manipulation to include segmentations, database queries and reporting tools.
Critical thinker with excellent editorial, verbal and written communication skills with the ability to write explicit, concise and compelling content that resonates with target audiences.
A high level of the following work skills and behaviors: teamwork/cooperation, initiative, customer service, and commitment to continuous professional growth in skills and knowledge.
Excellent analytical, organizational, project management and time management skills.
Ability to look at a process as it exists, find new efficiencies and put those into practice.
Detail oriented with excellent interpersonal, presentation, and writing skills and can communicate effectively with all staff and management levels.
Ability to manage multiple priorities while delivering high quality results.
Ability to travel for the Association at least twice a year for member events. May include weekends.
The position is based in Washington, DC. Currently, the employees at ADEA are able to work remotely but will be expected to work on-site in the DC office once a return to the office date has been determined.
ADEA is an equal opportunity employer. For more information, visit www.adea.org.
About American Dental Education Association
The American Dental Education Association (ADEA) is The Voice of Dental Education. Its members include all 76 U.S. and Canadian dental schools, over 800 allied and advanced dental education programs, 66 corporations and more than 20,000 individuals.
The mission of ADEA is to lead and support the health professions community in preparing future-ready oral health professionals.
ADEA’s activities encompass a wide range of research, advocacy, faculty development, meetings and communications, including the esteemed Journal of Dental Education, as well as the dental school admissions services ADEA AADSAS, ADEA PASS, ADEA DHCAS and ADEA CAAPID.