The Director, Enterprise Client Engagement is responsible for managing the enterprise marketing strategy that drives registration and participation in Bright Horizons programs to meet targeted growth goals for the enterprise client portfolio. In this role, you will build strong relationships with the client’s communication team so that you influence key decisions, implement recommended engagement initiatives and drive strong growth results. You will work closely with the enterprise client relations (account leadership) team to develop innovative programs and systems that meet the needs of enterprise clients. This will include customizations for enterprise clients to make them more effective. In addition, you will then be responsible for developing the process by which all emergent best practices are successfully implemented across all other clients. The Director of Enterprise Client management will be responsible for supervising a small team of client engagement managers assigned to work with enterprise accounts.
What you will be doing
Develop relationships with enterprise clients to understand their key priorities, goals, main communication channels and company culture to establish and a sanctioned engagement strategy
Partner with Director of Client Center Marketing to integrate and present joint strategies and execution of marketing initiatives when clients have dedicated child care centers
Act as a benefit communications expert to provide guidance and recommendations for driving awareness and engagement of Bright Horizons benefits
Develop and execute detailed strategic marketing engagement plans for enterprise portfolio that drives registration and participation in Bright Horizons programs that ultimately support client retention and revenue growth
Lead the process to implement all best practice that emerge from the enterprise portfolio to all clients
Partner closely with Client Relations (account management) leadership to ensure regular meetings are scheduled with the client and that all initiatives are executed
Collect and deliver feedback from clients to allow client engagement programs to evolve and be agile to client changes, market changes and new
Supervise team of Enterprise Client Engagement Managers to deliver engagement plans, materials and reports on time and to provide 100% customer satisfaction
Maintains research on market and industry trends to develop new engagement opportunities with clients
Responsible for reporting and analyzing marketing performance and making adjustments to overall strategy and client engagement plans based on results
Lead with enthusiasm and provide motivation for team to perform at a high level
Able to translate customer engagement needs to program recommendation and execution.
Decision Making Authority
Able to recruit, hire and manage performance of client engagement managers
Exercises decisions on client engagement strategy and directs customizations for individual clients
What we hope you will bring to the role
Minimum Bachelor’s degree in customer marketing or Account Management, Master’s Degree preferred
7-10 years professional experience in customer facing role with Enterprise level accounts
7+ years’ successful experience managing a team of marketing professionals who performed above or on target
Persuasive communication skills that lead to implementation and execution of plans and services
Ability to lead projects and take initiative on ideas with minimal supervision
Strong ability to work cross-functionally with internal teams to coordinate effective results
Must be a self-starter with a sense of urgency and a commitment to delivering high-quality work consistently
Understands how to set aggressive goals and motivate team to meet and exceed goals
Thrives in a team environment as well as in an individual setting
Be able to adjust quickly to changing priority of tasks
Knowledgeable and adept at Microsoft OS, including Microsoft Office, Excel, Outlook
Experience with Salesforce, Salesforce Marketing Cloud, print-on-demand systems, and providing creative direction preferred
Up to 25% travel may be required
Internal Number: JR-023904
About Bright Horizons Home Office
At Bright Horizons®, we do work that matters. Across centers located Nationally and corporate office in Newton, Massachusetts, we work together to provide child care, educational advising, and tuition assistance, making more possible for people who need us. Come do satisfying work with an award-winning company where team spirit rules and HEART – Honesty, Excellence, Accountability, Respect, and Teamwork – factors into all we do.
Home is where the HEART is. The foundation of our culture is our HEART principles, through which we encourage Honesty, Excellence, Accountability, Respect, and Teamwork. Many in the Bright Horizons family adopt these principles in both their personal and work lives. We work hard and take our work seriously, but also make sure to celebrate and have fun. We recognize the critical role our team plays in fulfilling our mission. And to do that, we provide an environment where employees can bring their whole selves to work, and where individuality, creativity, and contributions are valued. Our company leaders recognize how important it is for our people to feel successful in their lives, both at work and at home. Our Bright Horizons family is a caring, passion...ate group of individuals committed to providing exceptional experiences, dedicated to bringing their talents every day, and joined by a common theme: that we are proud to be Bright Horizons.
Employee training and development opportunities that are part of the Bright Horizons experience include:
Mary Ann Tocio University
Mary Ann Tocio University (MATU) is our greatest, most tangible way of reinforcing our commitment to ongoing employee training and career development. Available to all employees, MATU is a continuing education unit (CEU) granting university that includes online and offline components and interactive courses, including a wide selection of content in management development, early education, leadership skills, time and project management, and job-specific coursework.
The Growth and Learning Process
Creating an environment of growth for our employees is critical to the success of our organization. Whether it’s growth in your current role, within your department, center, or school, or through other avenues at Bright Horizons, we want to partner with you. Goal setting, formal job performance feedback, and career planning are integral parts of the process, aligning employees' personal plans and targets with Bright Horizons' goals for success.
Whether you are an individual contributor, new manager, leading teams, or leading our organization, we have specific training programs at your level to help you develop and grow. Our Leadership Institute is a dedicated resource designed to advance your management skills throughout the many stages of your career.
eCDA (Child Development Associate) Program
Gain valuable skills, knowledge, and confidence to grow as a teacher through this nationally recognized, free program that includes online instruction, group and individual calls, online communities, and practice assignments.