Product Marketer

What We Are Looking For 

As the Product Marketer at Breeze, you will be responsible for telling the world our products' story. With a deep understanding of our church customers and the competitive market, your mission is to develop go-to-market strategies, positioning, and messaging for our B2B SaaS products and features. Working cross-functionally with marketing, product, sales, and customer success, you will foster strong connections between teams to deliver consistent messaging across all customer touchpoints. 

Primary Responsibilities of the Role 

As a Product Marketer at Breeze, you will: 

• Develop a deep understanding of the market and competitive product landscape.

• Know our customers' pain points and needs and how our products solve them.

• Be the voice of our customers internally to ensure product alignment. 

• Develop go-to-market strategies, partnering on all product development stages from discovery and ideation to launch and adoption.

• Analyze market trends to position products in the marketplace.

• Own the positioning, messaging, and competitive analysis for new products and features. 

• Ensure clear, consistent, and compelling messaging, value propositions, and differentiators across all touchpoints.

• Train sales and customer success teams on product messaging and positioning.

• Impact revenue growth through adoption and demand generation of new products, features, and add-ons. 

• Conduct regular meetings with department stakeholders to gather, track, and manage the tasks needed to complete product roll-outs.

• Serves as a product expert to the greater marketing strategy, tracking metrics, and reporting on any market shifts.

• Create product content (e.g., sales enablement documentation, case studies, product videos, website copy, blog posts, forum responses) to articulate our products' benefits to the world.