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Director, Performance Operations – Performance Media and Channel Activation
Anthem, Inc.
Description SHIFT: Day Job LOCATIONS: Iselin, NJ, Atlanta, GA, Richmond, VA, Boston, MA, Louisville, KY, New Haven, CT, Indianapolis, IN, Chicago, IL, Mendota Heights, MN, Mason, OH Your Talent. Our Vision. At Anthem, Inc., it’s a powerful combination, and the foundation upon which we’re creating greater access to care for our members, greater value for our customers, and greater health for our communities. Join us and together we will drive the future of health care. This is an exceptional opportunity to do innovative work that means more to you and those we serve at one of America's leading health care companies and a Fortune Top 50 Company. The Director, Performance Operations is a new role in the Enterprise Digital Marketing & Audience Activation team reporting to the Staff VP, Performance Media and Channel Activation. This individual will lead the team accountable for enabling the Performance Media team with technology, data, infrastructure and processes to make behind-the-scenes complexity look simple and bring efficient solutions to marketers’ fingertips. The successful candidate will be an innovative, technology-driven marketer with a strong business background who knows how to simplify even the most complex processes and systems. This leader will prioritize a coordinated experience, scalable operational infrastructure, and delivering significant business impact. You will partner with Performance Media and Channel Activation associates to enable omnichannel media plans to meet aggressive campaigns goals across the consumer journey, including acquisition and retention. ? Oversee key Performance Media Operational work including:
? Support small group lead management system Leadership
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Qualifications ? Requires a BA/BS degree in a related field; 7-10 years of experience in directing technical marketing projects, marketing operations and teams and data analysis and reporting in health-care and/or federal regulatory environment including 3-5 years of management experience; or any combination of education and experience, which would provide an equivalent background. Preferred Qualifications:
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