The Kao Mass Business has a bold vision: By 2030, we’re striving to make sure that every household in our key markets can experience a “Kirei” moment at least once a day. “Kirei” is a Japanese word that is core to our Kao DNA, it means an extraordinary feeling of beauty and joy, inside & out. It is the thing we strive for with every action we take. We will achieve this vision by living our Mission “In everything we do, we care more - making everyday moments more extraordinary for all”. To be a part of the Kao Mass family, you must truly “care more” about our co-workers, our consumers, & our brands.
The Mass Brand Manager will help deliver this bold vision by being the single point of accountability on a Kao brand or large sub-brand. They will be responsible for ensuring that the brand’s plans drive growth, deliver on our financial commitments, and just as importantly make everyday moments more extraordinary for our consumers. Specific responsibilities include developing brand go-to-market strategy, driving market share, and managing the P&L for the assigned brands/sub-brands. This individual will likely lead direct report(s) to execute plans and will also be responsible for their growth & development.
Creates annual marketing plans that drive top and bottom line brand objectives.
Translate brand strategies into brand plans, brand positioning and go-to-market strategies.
Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs).
Collaborates with Global Marketing and cross-functional partners on new product development, packaging, advertising, media, and direct marketing / trade programs.
Creates the budget for the brand and determines how to spend the marketing dollars across various media alternatives.
Execute Brand Communication Vision across all touchpoints, including in – store communication, digital and social platforms, and all major media vehicles.
Works collaboratively with the Sales team to ensure sales strategies support established marketing plans and to execute the sales strategies with retailers.
Analyzes current strategy and makes adjustments, as needed, to meet annual goals.
Employer will assist with relocation costs.
About Kao USA Inc.
THERE IS NO COMPANY QUITE LIKE KAO. We lead the beauty industry with distinctive brands and a history of innovation, along with our Japanese heritage. We work to enhance the unique strengths and values of our beauty care brands through our business foundation of Yoki-Monozukuri. This foundation allows us to offer products that meet the needs of our consumers by carefully studying the diverse range of people’s lifestyles and responding to changing needs and desires.
At Kao, we understand that our people are one of our core assets, and we strive for a working environment which allows our team members to flourish and grow. We encourage and recognize what’s powerful and unique in our employees, so they can reach their full potential and help to deliver the quality products that help people thrive throughout the world.