Marketing Coordinator

Position Overview

The Marketing Coordinator assists in the creation and execution of the marketing campaigns that support the Association’s audience development and revenue generation. This position is involved in the day-to-day campaign execution for programs including travel, membership, events, student audience communications (such as student membership, student events, and Camp Texas) affinity partnerships, sponsorships, and annual giving. 

The ideal candidate is self-motivated, detail-oriented, and has a demonstrated ability to manage multiple projects at once. They must be a strong executor and able to coordinate projects from start to finish with minimal supervision. This is a diverse, fast-paced role in a busy department.

Major Job Functions

• Coordinate, implement and track marketing plans for various products and services offered to constituents, both members and non-members.

• Collaborate with cross-functional teams to help identify, develop and execute key strategies and maintain brand voice across audiences, assets, categories, and channels.
• Run email marketing campaigns end-to-end and leverage features in email marketing platform, requiring daily oversight. Assist with email calendar management and email deployment.
• Write marketing copy for customer-facing web, social, email, and print pieces.
• Produce marketing and communications briefs with clear direction centered on marketing strategies and goals. Work closely with internal creative team to coordinate the production of marketing collateral.
• Play a key role in building and maintaining the central marketing timeline for all categories.
• Assist in the creation of annual and campaign based quantifiable objectives and appropriate measures of success.
• Develop marketing reports through collecting, analyzing and summarizing results.
• Help conduct market research (usability studies, benchmarking, focus groups, surveys, etc.) and monitor customer needs to identify proper marketing strategies and opportunities.

• Assist with project management and creative direction for internal print ads for bimonthly Alcalde