At Oatey we are committed to help our Associates grow their career. Apply today and grow with Oatey!
Position Summary The Content Specialist, eCommerce, ensures exceptional execution of all eCommerce content marketing initiatives at Oatey. As an integral part of our effort to optimize our brand footprint across all eCommerce platforms, you will design & support the development of high-quality, consistent and effective eCommerce content programs across a range of retail partners (Amazon, Home Depot, Lowes, etc). Working closely with the Content Manager, you will create content marketing elements that elevate Oatey’s online presence and drive eCommerce traffic, engagement, leads, sales and customer retention.
Accountable for all ecommerce content marketing tactics to drive traffic, engagement, leads, that deliver sales and customer retention.
Collaborates across functions to execute an effective ecommerce content marketing strategy and editorial plan to met the business objectives
This role requires a brand publisher mindset: the create the content our audience is looking for and then to optimize the path to conversion
Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement.
Execution of editorial governance so content is consistent with our brand voice, style and tone.
Execute editorial calendar and organization workflows must be developed and managed.
Work with Content Manager on all creative projects
Integration of content programs with brand campaigns to drive brand to demand.
Knowledge & experience of graphic design for products, website, advertisement, etc.
Advance knowledge & experience in Adobe creative suite
Knowledge and Experience
Ability to analyze and present content and social performance
Proficiency in MS Office and Content Management Software
Editorial mindset with an ability to predict audience preferences
Project management skills and attention to detail
Excellent communication and writing skills in English
Education and Certification
BA/BS or equivalent working experience
Content Marketing Certifications are a plus, but not required
About Oatey Company
A Heritage of the Highest Quality
Since 1916, Oatey has provided reliable, high-quality products for the residential and commercial plumbing industries, with a commitment to delivering quality, building trust and improving lives. Today, Oatey operates a comprehensive manufacturing and distribution network to supply thousands of products for professional builders, contractors, engineers and do-it-yourself consumers around the world.
Based in Cleveland, Ohio, Oatey has locations in the United States, Canada, Mexico and China.