Director, Brand Activation

At Lovesac, we’re committed to helping people fill their homes with Total Comfort. That means having furniture that can evolve along with them as life unfolds.

From Sactionals – The World’s Most Adaptable Couch™, to Sacs – The World’s Most Comfortable Seat™, Lovesac products provide peace of mind where others can’t. Our products can adapt to fit almost any space and style and look like new forever. This enables a new way of living, where people can continue to invest in, add to, and evolve their furniture instead of adding it to the landfill—which is good for families and our environment.

We’re committed to working and succeeding by incorporating our Guiding Principles into everything we do:

We can all win together

Doing less and doing better

We’re borrowing this earth from our children

            The couch is the kitchen table

            Love Matters

Currently, we are seeking to hire a Director of Brand Activation to join our growing Marketing Team.  As a Director of Brand Activation, you develop and are responsible for leading commercialization of the brand communication and customer experience across of channels and through every point of the customer journey. This includes but is not limited to setting the strategy for media, social, CX, partnership, product launches, and communication priorities in-store and online. You collaborate cross-functionally across the entire organization to ensure that the desired customer experience is executed in market and revenue targets are delivered. A successful Director of Brand Activation will be able to lead and leverage both customer databases, and customer insights in order to drive programs which create stronger relationships with customers and to drive customer.

This position will report into Corporate Headquarters based Stamford, CT and will require flexibility to work both onsite as well as remote.

Summary of Key Job Responsibilities:

• Responsible to meet or exceed all goals and key performance indicators (KPIs).
• Accountable for the communication strategy for prospects and customers, ultimately driving satisfaction, conversion, and awareness to deliver the company’s annual revenue and profit targets.
• Develop social media and acquisition programs that drive measurable increases in new customers and or web or showroom traffic.
• Leads commercializing external marketing partnerships to drive both revenue and relevancy.
• Oversee social media strategy development to both drive reach/relevancy, but also community engagement.
• Support the development of annual A&M budget and oversee the budget for all awareness dollars across all channels.
• Collaborate with Ecommerce to develop a targeted and effective media plan driving both awareness and conversion based on where the customer is in their journey.
• Test and apply communication tactics to optimize marketing spend both within a channel but also between channels and segments.
• Identify and manage agencies/partners to help execute brand and communications initiatives.
• Compose and kick off effective creative and communication briefs, collaborating with cross-functional teams to bring all communications, maintaining the integrity of the brand.
• Play a critical role in the brand integration process ensuring that themes, product launches, and other initiatives are brought to marketing and in an effective, brand accretive manner.
• Collaborate with Ecommerce and Showrooms to ensure comprehensive and holistic understanding of the appropriate prioritization of focus to maximize our ability to build value through the entire customer experience.
• Assist the team and management with projects and tasks as needed.
• Recruit, select, and hire top talent to build viable succession plans that meet company growth initiatives; collaborating with peers to develop a company-wide talent pipeline.
• Manage consistent application of performance management practices including but not limited to annual performance appraisals, progressive counseling activities and development plans, in partnership with human resources.
• Coach and counsel to manage performance, taking appropriate and corrective action in partnership with human resources and in accordance with company policies and procedures.Maintain a calm demeanor and manage issues professionally and respectfully in accordance with our company standards. Act with integrity and trust, modeling behavior that respects our employees, peers, and customers in accordance with the core values of our company.      

• Perform any other duties as requested by management.