Director of Marketing & Communications

Join our Growing Team!

ASIS&T is a global association with members located in 52 countries around the world. The Director of Marketing & Communications will work with the Executive Director to develop and execute global membership recruitment/retention and marketing plans and materials for the association, ensuring that these plans and materials relate to meeting goals in the following areas: membership retention and recruitment, sponsorship, external relations, publication and merchandise sales, social media, and vendor relations. This individual is responsible for developing and promulgating the ASIS&T brand to current and future stakeholders throughout the world. This individual serves as the primary resource for developing materials to market and communicate all ASIS&T programming including its meetings, programs, and services.

The Director will:

1. Develop and implement global marketing campaigns and manage the creation of supporting deliverables and marketing collateral for various programs, products, and services, including membership and event marketing.
2. Develop professional, comprehensive, and effective print and/or electronic marketing and communications vehicles, to include brochures, press releases, annual report, meeting brochures and programs, articles, presentations, proposals, etc.
3. Develop and execute sponsorship solicitation campaigns for Annual Meeting, webinars, summits, and other opportunities as appropriate. Work to develop relationships with potential sponsors throughout the year.
4. Design and implement public relations initiatives to promote members and the industry throughout the world.
5. Analyze marketing and membership data to assess goals and forecast needs.
6. Work closely with the Director of Publications to produce the Inside ASIS&T semi-monthly newsletter.
7. Review and maintain the ASIS&T website to ensure that it fulfills marketing goals and objectives.
8. Manage association’s social media presence, includes posting content daily, monitoring industry partners and members, and engaging with stakeholders
9. Manage association’s email marketing efforts, includes writing, design and delivery of email content calendar and copy for events, membership and general information
10. Prepare and distribute press releases.
11. Manage all outsourced contracts for printing, marketing and publication production.