Work location: Anthem office in one of the following Virginia cities: Richmond, Virginia Beach
SHIFT: Day Job
Your Talent. Our Vision. At Anthem, Inc., it's a powerful combination, and the foundation upon which we're creating greater access to care for our members, greater value for our customers, and greater health for our communities. Join us and together we will drive the future of health care. This is an exceptional opportunity to do innovative work that means more to you and those we serve at one of America's leading health care companies and a Fortune Top 50 Company.
Marketing Communications Manager
Responsible for managing the communications strategy through deployment of member engagement communications to support the Cost of Care and CMS Star initiatives.
Primary duties to include, but are not limited to: -Defines and establishes appropriate communication strategies and timelines to support Group Retiree Solutions (GRS) marketing efforts to drive more member engagement in programs that close care gaps, support Star measures and Cost of Care programs. - Manages marketing communications, editorial calendars, identifies success measures, tracks and reports results. - Analyzes results to continuously optimize and achieve/exceed pre-established goals. - Coordinates the development and review of communication materials with appropriate resources. - Creates and maintains departmental communication projects and materials, and assists in production and distribution. - Serves as a single point of contact on marketing issues and resolution. - Trains customer service, GRS operations and internal clients on policy changes through training materials, hands-on training and ongoing updates.
Requires a BA/BS degree; 5 years of experience; or any combination of education and experience, which would provide an equivalent background.
- Experience in communications and marketing in a health care environment preferred. - Cost of Care and/or Wellness marketing experience preferred.
Anthem, Inc. is ranked as one of America's Most Admired Companies among health insurers by Fortune magazine and has been named a 2019 Best Employers for Diversity by Forbes. To learn more about our company and apply, please visit us at careers.antheminc.com. An Equal Opportunity Employer/Disability/Veteran.
Internal Number: PS40615
About Anthem, Inc.
Anthem, Inc is an innovative health company dedicated to advocating total person health by making insurance simpler. Through our affiliated companies, Anthem serves more than 106 million people, including more than 42 million within our family of health plans – that’s one in eight Americans!
We are hard at work reimagining our marketing organization to focus on bringing Anthem’s brand promise to life across all aspects of the consumer experience. We are eliminating traditional marketing silos so all Anthem talent is working together to improve the health and wellness of our members. If you have a passion for a career that impacts individual lives, we want to speak with you about joining our marketing team.