LOCATIONS: New York, NY ; Louisville, KY ; Indianpolis, IN ; Chicago, IL ; Iselin, NJ ; New Haven, CT ; Minnetonka, MN ; Eagan, MN ; Mendota Heights, MN ; Los Angeles, CA ; Thousand Oaks, CA
SHIFT: Day Job
We are Anthem, Inc. (NYSE: ANTM), a health care company dedicated to improving lives and making insurance simpler. Through our affiliated companies, Anthem serves more than 106 million people, including more than 42 million within our family of health plans – that’s one in eight Americans!
In our Medicare marketing organization, we are aligning around consumers. From when they first consider a Medicare product to joining Anthem, we want to create better connections that build confidence in their benefits and help them achieve better health. To do that, we focus on developing solid strategies, informed by research and data, and supported by strong creative measured for its effectiveness.
If you have a passion for a career that impacts individual lives, we want to speak with you about joining our marketing team.
Medicare – Digital Function Leader This individual will be responsible for leading the digital function for Anthem GBD (Government Business Divisions) Medicare, connecting the needs of stakeholders (customers, business partners, technology enablers) and generating a digital solutions strategy to move Anthem to the next level. Accountable for providing vision and direction to a team of associates who construct the solutions based on that strategy and vision. Collaborates with key stakeholders inside and outside the organization to evangelize the vision and orchestrate execution and delivery.
This is an amazing opportunity for a forward-looking marketer to help lead Medicare digital for a premier healthcare brand, and be responsible for improving the health and well-being of millions of Americans.
Primary duties may include: • Defining the digital strategic vision and roadmap and priorities and ensures team and vendors are aligned with vision and strategy. • Acting as the GBD Marketing product owner for the solution; understands product, business, and competitive landscape. • Communicating strategy and roadmap to business partners and coordinates work with functional areas across the business. • Coordinating across Marketing with other consumer journey phases to ensure continuity of experience. • Establishing/documenting clear and specific priorities (Blue Chips) and marketing’s measures of success. • Identifying and resolving strategic issues that may impair the ability of their direct reports to meet goals.
• Medicare and/or Medicaid experience preferred. • Experience in developing/leading digital campaigns (preferably using the Adobe Experience Cloud). • Demonstrated ability in strategic leadership, creative leadership, operational/organizational leadership, while working across the matrix and effectively leading a team. • Building cohesive digital acquisition and member engagement strategies. • Experience delivering effective solutions and delivering business value. • Ability to develop strong cross-functional and P&L relationships using a collaborative approach. • Develops and implements metrics to report and monitor progress against goals and implements changes to effect improvement, and/or reacts to a change in the organization or industry. • Researches and evaluates trends related to membership growth and satisfaction patterns. • Develops and recommends department operating budgets; reviews and revises financial reports, and prepares departmental statistics. • Excellent analytical, negotiation, and presentation abilities required. • Excellent managerial and change-management leadership skills required. • Hiring, training, coaching, counseling, and evaluation of direct reports. • BA/BS degree in related digital solutions field, MBA, or equivalent preferred. • 10+ years of experience with digital product management with digital assets, 5+ years of management experience; or any combination of education and experience, which would provide an equivalent background. • Master’s Degree in Business, Health Care Administration or a similar field preferred.
Anthem, Inc. is ranked as one of America’s Most Admired Companies among health insurers by Fortune magazine and is a 2019 DiversityInc magazine Top 50 Company for Diversity. To learn more about our company and apply, please visit us at careers.antheminc.com. An Equal Opportunity Employer/Disability/Veteran.
Internal Number: PS39859
About Anthem, Inc.
Anthem, Inc is an innovative health company dedicated to advocating total person health by making insurance simpler. Through our affiliated companies, Anthem serves more than 106 million people, including more than 42 million within our family of health plans – that’s one in eight Americans!
We are hard at work reimagining our marketing organization to focus on bringing Anthem’s brand promise to life across all aspects of the consumer experience. We are eliminating traditional marketing silos so all Anthem talent is working together to improve the health and wellness of our members. If you have a passion for a career that impacts individual lives, we want to speak with you about joining our marketing team.