REI is seeking an experienced, knowledgeable, and passionate Director of Marketing (digital experience required) who can advance our marketing strategy and demonstrate a return on our marketing investments. Our Marketing Director, reporting directly to the Chief Growth Officer, will be the company’s visionary who continuously promotes our innovative blend of solutions and services across the federal landscape. Together, we will build strategic campaigns that capture customer experiences and fuse them with the best possible combination of people, process, and technology.
You are a strategic messaging guru who develops and implements marketing plans to build scalable products that speak directly to needs, wants, and desires of multiple diverse personas.
You are a branding connoisseur who uses data-driven customer insights to brand and broadcast REI Systems’ success and expertise in the government market.
You act as a chief evangelist who inspires passion and cultivates the company’s mission, vision, and values to the next level of maturity.
You are a content creator of high impact marketing materials and you can inspire, motivate, and guide others to create content that gains attention for REI messages among target audiences that include both current and prospective customers.
A Bachelor’s degree
Over 10 years of relevant work experience, with at least 5 years of experience developing and executing marketing campaigns and strategies for technology companies within the Federal Government contracting space
At least 5 years of experience managing Marketing and other staff
At least 5 years of experience integrating emerging marketing trends, technologies, and methodologies for digital marketing, content creation, and social media
Experience managing the end-to-end marketing process, including research, planning, execution, and analysis
Experience marketing automation tools such as eTrigue, HubSpot, Constant Contact, etc.
Expertise with digital marketing platforms including Google Analytics and Campaign Manager to enhance SEO/SEM for REI Systems
Experience deploying corporate strategy and balancing long-term strategy with short-term results
Strong project management, budget development, problem-solving, and analytical thinking skills
Expertise building trusted relationships and unifying teams and key partners
Demonstrated communication, interpersonal, leadership, and decision-making skills
Master’s Degree in Marketing field or an MBA
Demonstrated experience designing messaging that articulates differentiators, propositions, and value streams to support specific marketing objectives across diverse channels and segments
Demonstrated experience proposing and managing marketing research projects to generate customer insights in support of improved marketing strategies and products
Demonstrated experience marketing services to Federal agencies
Experience in software product sales to State, Local, and Non-profit customers
Demonstrated experience acting as a partner with creative teams, other internal stakeholders, and external agencies and vendors to develop business cases for customer-centric offerings
Existing partnerships and contacts with local press and media outlets
Location: Long term: in Sterling, VA with partial remote work option possible. Short term: remote
REI Systems is an Equal Opportunity Employer.
About REI Systems
REI Systems has delivered innovative solutions that empower people and impact millions of lives since 1989. We are a four-time Washington Post Best Places to Work winner with 500+ problem-solving technologists and consultants who are passionate about modernizing the government to fulfill their missions more effectively. Our customers include Government Operations, Homeland Security, Health, Science, Financial Services, and State, Local, and Nonprofits. We take a Mindful Modernization approach to providing Application Modernization, Data Analytics, Grants Management, Small Business Innovation Research Programs, and Advisory Services. Delivering domain experts, management consultants, and best-fit technologies through agile execution with a commitment to customer service is the REI Way.