Associate Brand Manager

SUMMARY:

The Associate Brand Manager (ABM) is a key contributor to the overall brand team, responsible for leading cross functional teams in planning, execution and analysis of various business initiatives. The ABM role is a general management role with P&L responsibility and includes development of strategic business and marketing plans to achieve corporate and brand volume, profit and share objectives.

ESSENTIAL DUTIES & RESPONSIBILITIES:

• Develop business objectives and marketing plans for assigned brand/categories, reflecting overall corporate goals; seamlessly execute marketing plans to deliver against brand, financial and share objectives
• Monitor performance measurements to ensure brand is tracking against goals - recommends and implements corrective actions
• Analyze data to identify insights and translate into business initiatives and/or actionable tasks to drive results
• Lead/participate in development and execution of marketing strategies including brand positioning, communication strategies, advertising and consumer promotion initiatives
• Direct agency partners as required to ensure effective and efficient translation of marketing strategies into activation plans
• Lead/participate in development and execution of product and packaging innovation plans including concept development, feasibility validation, product and packaging R&D, business proposal and approval, project execution, customer sell in and tracking of in-market performance
• Partner with short term and long term innovation, channels and customer business teams to develop and execute innovation plans including concept development, feasibility validation, product and packaging R&D, business proposal and approval, project execution, customer sell in and tracking of in-market performance
• Work hand-in-hand with the sales organization to understand and integrate customer strategies in business and brand plans
• Proactively work with Sales Strategy and Planning partners to ensure forecast accuracy, maximization of opportunities and development of plans to deliver against JBP objectives
• Manage monthly volume forecast for assigned brand/categories, coordinating between demand and supply planning to deliver best-in-class forecast accuracy
• Manage brand budget including MAP spending for assigned product responsibility