Target is an iconic brand, a Fortune 50 company and one of America’s leading retailers.
Fueling the continued success of one of the world’s most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves in connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love and our business. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies, media and ad tech companies gives us a wide range of capabilities, from award-winning creative work to exciting and performance-based marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.
A role within Roundel is an opportunity to be part of a strategic priority business for Target. Roundel is Target’s entry into the media business, a sell-side business built on the principles of first party (people based) data, brand safe environments and proof that our marketing programs drive business results for our clients. We operate with the ethos of trust and transparency and that media works best when it works in everyone’s best interest. At the very root of that, Roundel is here to drive business growth for our clients, and redefine “value” in the industry by solving core industry challenges vs. copy current industry methods of operation. We are here to drive a key growth initiative for Target and to lead the industry to a better way of operating.
As Manager, Account Management with Roundel you will work to develop a multi-channel, integrated marketing approaches across digital channels and platforms for Roundel’s clients. You will provide a high level of customer service to clients with effective communication, timely responses to requests and proactive resolution of potential issues. You will attend client meetings and consult to understand category trends and marketing needs. You will assist and build client campaign proposals. You will present strategic recommendations based on your client’s key objectives, through compelling and effective guidance on specific media tactics and creative needs. As part of campaign development you will build audience strategies, media mix allocations, creative and media strategies that are aligned to client’s priorities and rooted in category and brands insight, as well as leverage historical media performance. You will partner closely with various cross-functional teams; including but not limited to Reporting & Insights, Analytics, Sales, Trading & Ad Ops, and Channel Development to deliver and execute effective results. You are extremely knowledgeable in the digital space and keeps senior management aware of current trends, and techniques and technologies; especially within the retail vertical. You are detailed oriented, with analytical focus and knowledge of digital advertising, using ad technology and a proven track record in operational excellence.
Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.
Four year college degree in Business or Marketing
3+ years of experience in digital media planning and execution using various ad technology including Ad Serving, Media Planning and/or relevant digital media tools.
Ability and passion to drive results and thrives in an ambiguous environment
Ability to articulate and defend creative & media direction to internal and external stakeholders.
Strong analytical and critical thinking abilities
Superior time management and multitasking skill
Competency of industry system/tools such as Doubleclick, Integral Ad Science, Google Analytics, ComScore, eMarketer, Nielsen tools, etc.
Exposure to online ad serving concepts (CPM/CPA/RTB/ROI), video, mobile, social, RTB, programmatic buying.
Highly proficient in Microsoft Office including Excel, PowerPoint and Word as well as other equivalent programs
About Target Corporation
Minneapolis-based Target Corporation (NYSE: TGT) serves guests at nearly 1,800 stores and at Target.com. Since 1946, Target has given 5 percent of its profit to communities, that giving equals more than $4 million a week. For more information, visit Target.com/Pressroom. For a behind-the-scenes look at Target, visit ABullseyeView.com or follow @TargetNews on Twitter.