Location note: this role is temporarily remote, as most Curio employees are working remotely during Covid-19. The role has the opportunity to be a hybrid of Minneapolis-based office/remote once employees return to the office, post Covid.
The Brand Manager is responsible for leading Thymes Bath & Body’s day-to-day activities that achieve the company’s short and long-term business objectives. The Brand Manager is also responsible for leading the execution of the annual sales and marketing plan, development of new products and launch plans, driving distribution, stimulating consumer awareness and sales. This individual contributor role reports to the Brand Marketing Director.
Strategic Planning & Implementation
Assist Brand Director in the development and implementation of annual marketing plan
Collaborate with Digital team to evolve and optimize Direct-to-Consumer marketing to drive e-commerce demand
Responsible for building, owning/managing expense budgets
Establish solutions to marketing needs and ensure adherence to brand communication strategy/positioning
Manage implementation of the brand’s platform and positioning across new and existing business categories, ensuring accurate and consistent representation of brand
Responsible for the brand’s image and reputation. Protect and develop the company's brands via suitable marketing activities and intellectual property management.
Maximize the sales and profitability of the brand’s products by supporting the department’s ongoing comprehensive product/SKU analysis
Work collaboratively to build strong partnerships with cross-functional partners to execute cohesive promotional plans and to support short-term tactical and long-term strategic initiatives
New Product Development / Concept Development
Serve as Brand Team lead on cross-functional team that creates new products and collections that will be successful in the marketplace and contribute to achieving the brand’s financial objectives
Assist Director in providing direction to Design & Innovation team on new products from concept approval to launch to ensure the company launches products with the best chance for marketplace success
Ensure product pricing, formulations, packaging design, copy-writing and collateral materials deliver upon collection positioning to create integrated, compelling offerings that experience in-market success
Analyze historical data to forecast new product demand
Engage various research techniques to enhance in market success of new and existing collections
Communication, Collateral, PR & Launch Execution
Lead collaboration between Sales and Marketing Departments in developing and presenting sales training materials to educate field sales representatives, external partners, and internal employees and support effective communication of key corporate and product launch messages
In collaboration with team and external partners, develop and lead the execution of customer-focused brand strategy and implementation of various tactics with the appropriate channels
Responsible for copy-writing as needed to support a variety of marketing tactics (e.g. catalogs, email)
Manage outside partnerships to fulfill the best representation of the company and the brand
We are seeking candidates with the following qualifications:
Bachelor’s degree in Marketing or related field, or equivalent experience
Five years' consumer marketing or packaged goods experience.
Intermediate level of proficiency in Microsoft Excel, Microsoft Word, Power
Preferred experience in leading a personal care/beauty/Home Fragrance brand
Preferred experience in the specialty, department store, or prestige/chain beauty distribution channels.
Preferred experience in marketing a direct-to-consumer brand, including working closely with Digital team to drive demand
Preferred experience in planning and execution of photo shoots
Demonstrated experience and success in all aspects of consumer brand management and integrated marketing, creating, and launching new products.
Ability to recognize, appreciate and foster great design.
Ability to lead multi-functional teams on large-scale projects.
Ability to hone and present information – both written and verbal – appropriate for the audience and to the desired effect.
Ability to perform consumer research, analyzing, and reporting of data and sales trends to drive strategy
Ability to maintain and protect company proprietary information
Preferred knowledge and affinity for fragrance in general
Intellectually curious self-starter with a drive for results
Highly organized with strong attention to detail and eye for proofing copy
CURiO is a designer and marketer of branded fragrance across the home fragrance and bath & body categories. CURiO Brands is home to Capri Blue and the cult favorite fragrance Volcano, and Thymes, with the iconic fragrance, Frazier Fir. CURiO products are purveyed through major retailers, independent specialty stores, internationally, as well as Amazon and their own brands' websites.
CURiO is led by Anne Sempowski Ward, the company's CEO. As a former rising star at Procter & Gamble, Anne has led the company through a successful investor transition and doubled the company’s size and profit. Having spent more than two decades in major corporations, mid-sized companies and as an entrepreneur, Anne has earned a reputation as a proven leader of people, brands, and organizations through major change and unprecedented growth.
CURiO has an employee base of 150+ and operates from two locations, their headquarters in Minneapolis, Minnesota and a manufacturing location in Starkville, Mississippi. CURiO is more than just a place to work. It's a company that values creativity, being courageous and connected, and is full of ambition, providing great opportunity for employ...ee development and growth.
CURiO is proud to offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences, and backgrounds creates an environment that produces extraordinary results.