Innovation plays a key role to remain competitive in the market and to position ourselves for further growth. To focus our efforts, our Innovation team will work closely with our Brand Teams, R&D, Technical Services and Sales teams to support the goals and strategies of our branded businesses.
The Senior Manager of Innovation position will support our Breakfast Innovation team and will play a key role in filling our future innovation pipeline. The person in this position will be responsible for leading the innovation effort for the category which will include understanding our business objectives, defining the work, developing consumer insights to ideate new products and then shepherd those new ideas through a product development process. This team member will lead their projects with cross functional teams through testing and commercialization. This individual will need to demonstrate consumer empathy, as well as excellent team work, communication skills, organization, and project management skills. Exposure to a variety of market research techniques and experience in data analysis are also important. We are looking for candidates who are passionate about food and food trends and who enjoy the work of creating new things.
This position reports to the VP of Innovation.
Key Job Responsibilities:
Lead further out innovation efforts by collaborating with the Category leadership to create a vision for innovation that includes an expanded product footprint.
Mine trend and consumer data to map where the consumer is going and generate compelling product ideas that meet their needs.
Systematically evaluate ideas to select high potential opportunities for further testing and/or feasibility analysis
Collaborate with internal research partner to design innovation testing (concept, prototype, in-store etc.) to best prove out innovation viability with consumers
Work with Category Leadership to prioritize the future innovation plan.
Develop strong, collaborative relationships with cross-functional teams (Brand Teams, Operations, Sales, R&D) to ensure collaboration and alignment of direction at all stages of development and launch.
Use information, logic, and sound business judgment to develop new products and categories.
Have project management skills to shepherd projects through to execution and experience with annual business planning.
Prepare persuasive sales and internal communication materials.
Work collaboratively with agency and research partners.
Must be agile in creating and reading data analysis to generate business insights.
Develop and manage new product and program handoffs (process and materials) to ensure a smooth transition of new product launch activities throughout the development process.
Key Behavioral Competencies:
Ability to influence and communicate to the senior level in the organization.
Be a team player and strong collaborator.
Ability to sell ideas up, down and sideways to keep team and stakeholders motivated and focused.
Self-starter, ability to work independently.
Innovative problem solver.
Learning enthusiast, intellectual curiosity.
Excellent organizational and communication (written and oral) skills.
Education and Work History:
Bachelor’s Degree in Marketing, Innovation or a related field. MBA preferred. 7 plus years of experience, CPG preferred.
Computer skills and proficiency with MS Word, Excel, and PowerPoint. Ability to learn and be proficient at other analytical tools and data sources.
Experience with syndicated data such as IRI or Nielsen.
Previous experience in an innovation role is a plus.
Experience with consumer research and concept/prototype testing is a plus.
Ability and willingness to travel 15% of the time (post COVID).
Proficiency in Spanish is a plus.
Telecommuting is allowed. Employer will assist with relocation costs.
About Bimbo Bakeries USA
Bimbo Bakeries USA (BBU) is the largest baked-goods company in the US with a leading position in bread, buns, sweet baked goods and cakes. The premium portfolio includes brands such as THOMAS’®, ENTENMANN’S®, SARA LEE®, ARNOLD®, OROWEAT®, BROWNBERRY®, BIMBO®, MARINELA®. BBU employs more than 23,000 associates, operates over 60 plants coast-to-coast and distributes its products through more than 12,000 routes.
BBU is a subsidiary of Grupo Bimbo, the largest baking company in the world. As the market leader, Grupo Bimbo has over 170 manufacturing facilities strategically located in 20+ countries throughout the Americas, Europe, and Asia. Its main product lines include sliced bread, buns, cookies, snack cakes, prepackaged foods, tortillas, salted snacks and confectionery products, among others. Grupo Bimbo produces over 7,000 products and has one of the most extensive direct distribution networks in the world, with 50,300 routes and more than 130,000 employees. Grupo Bimbo’s shares have traded on the Mexican Stock Exchange since 1980 under the ticker symbol BIMBO.